Rogers, AR: Marketing for Dental & Medical Practices
Public data on Rogers, and what we would do first for a practice there because of it.
Rogers at a glance
Furthest from the US: share of residents who speak Spanish at home (22.7% against 13.6%), then share of residents 65 and older (12.0% against 17.2%).
- Residents, July 2025 estimate76,956Up 10.5% from the April 2020 base of 69,660
- Median household income$86,728Well above Arkansas ($60,773), above the US ($80,734)
- Median age34.3Below both Arkansas (38.5) and the US (38.9)
- Residents 65 and older12.0%Well below both Arkansas (17.6%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)34.4%Well above Arkansas (25.7%), below the US (35.7%)
- Speak Spanish at home (residents 5+)22.7%Well above both Arkansas (6.1%) and the US (13.6%)
The share who speak Spanish at home is where Rogers and Bentonville (5 miles apart) differ most: 22.7% against 6.7%, then the share with a bachelor's degree or higher (34.4% against 55.3%).
Local healthcare landscape in Rogers
Mercy Hospital Northwest Arkansas is at 2710 S. Rife Medical Lane in Rogers, and its page lists a Level 3 Arkansas Trauma Center and Chest Pain Center Accreditation through the American College of Cardiology. Mercy Rehabilitation Hospital - Northwest Arkansas, at 4313 S. Pleasant Crossing Boulevard in Rogers, provides inpatient care for patients recovering from strokes, brain or spinal cord injuries, amputations, complex orthopedic injuries and neurological conditions. The city's Future Land Use Placetypes document sets out Regional Centers and City Centers, including Uptown, Pleasant Grove, Downtown and Midtown, and it lists healthcare services among the uses of the Uptown Regional Center. The city also describes the Railyard Entertainment District as part of the revitalization of Downtown Rogers.
Neighborhoods and areas
- Uptown
- Pleasant Grove
- Downtown Rogers
- Midtown
- Railyard Entertainment District
Sources for this section
Who practices in Rogers
NPI-registered providers with a practice address in Rogers, by primary specialty (people, not offices). Per resident, Rogers is furthest above the US among plastic surgeons (3.1 times the US rate) and lowest among podiatrists (1.0 times).
| Specialty | In Rogers | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 70 | 1 per 1,099 | 1 per 1,340 | Well above |
| Chiropractors | 32 | 1 per 2,405 | 1 per 3,311 | Well above |
| Dermatologists | 5 | 1 per 15,391 | 1 per 17,857 | Above |
| Physical therapists | 101 | 1 per 762 | 1 per 1,181 | Well above |
| Optometrists | 18 | 1 per 4,275 | 1 per 5,291 | Well above |
| Podiatrists | 5 | 1 per 15,391 | 1 per 14,706 | Below |
| Plastic surgeons | 4 | 1 per 19,239 | 1 per 58,824 | Well above |
Private-sector health care employers in Benton County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 38.6% of them, well above the US share of 27.8%.
- Ambulatory health care establishments572Average employment 4,798
- Offices of physicians176
- Offices of dentists116
- Offices of other health practitioners221
What we'd prioritize for a Rogers practice
Chosen by fixed rules from the figures above.
Be easy to find for people who just moved here
Rogers grew by 7,296 residents (+10.5%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
Reviews and your Google Business Profile first
One NPI-registered dentist per 1,099 residents in Rogers (US: one per 1,340). We would start with the Google Business Profile and review management.
A crowded field for physical therapists
1.5 times the US number of NPI-registered physical therapists per resident (one per 762 residents). A physical therapist here needs a clear focus and real reviews: see our marketing for physical therapists.
Show the practice on social media
Median age 34.3 (US 38.9). Regular posts showing the team and office are part of our social media plan.
Talk to Us About Your Rogers Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.