Pearl, MS

Dental & Medical Practice Marketing in Pearl, MS

What the public data says about Pearl, and the first steps we would take for a practice there as a result.

28,864residents (2025 estimate)
13NPI-registered dentists
$61,695median household income

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Local context

Local healthcare landscape in Pearl

Baptist Memorial Hospital in Rankin County describes its 24-hour emergency department as located on the main hospital campus at 350 Crossgates Blvd. in Brandon, Mississippi, just off Interstate 20 and Highway 80. That address is in Brandon, not in Pearl. The hospital's own page says it is part of the Baptist Memorial Health Care system. The City of Pearl's own pages describe the Riverwind Shopping District as just off of I-20 and minutes away from the capital city of Jackson. Pearl was officially designated as a Mississippi Main Street Community on April 8, 2021. A city draft titled Implementing Midtown Pearl says earlier work produced a plan for a portion of the Main Street District that envisioned a walkable, mixed-use town center to be known as the Pearl Midtown District.

Residents

Pearl at a glance

The two figures furthest from the US are the share of residents who speak Spanish at home (5.2% against 13.6%) and the median household income ($61,695 against $80,734).

  • Residents, July 2025 estimate28,864Up 6.7% from the April 2020 base of 27,060
  • Median household income$61,695Above Mississippi ($56,447), well below the US ($80,734)
  • Median age36.4Below both Mississippi (38.6) and the US (38.9)
  • Residents 65 and older14.4%Below both Mississippi (17.2%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)28.1%Above Mississippi (25.1%), well below the US (35.7%)
  • Speak Spanish at home (residents 5+)5.2%Well above Mississippi (2.7%), well below the US (13.6%)

The share who speak Spanish at home is where Pearl and Brandon (6 miles apart) differ most: 5.2% against 1.6%, then the median household income ($61,695 against $92,783).

Providers

Who practices in Pearl

NPI-registered providers with a practice address in Pearl, by primary specialty (people, not offices). Per resident, Pearl is closest to the US rate among dentists (0.6 times the US rate) and lowest among plastic surgeons (none registered).

SpecialtyIn PearlResidents per providerUSAgainst the US
Dentists131 per 2,2201 per 1,340Well below
Chiropractors31 per 9,6211 per 3,311Well below
Dermatologists0–1 per 17,857Well below
Physical therapists71 per 4,1231 per 1,181Well below
Optometrists31 per 9,6211 per 5,291Well below
Podiatrists0–1 per 14,706Well below
Plastic surgeons0–1 per 58,824Well below
Employers

Private-sector health care employers in Rankin County, 2024

2024 annual averages for the whole county. Offices of dentists are 21.6% of them, above the US share of 18.5%.

  • Ambulatory health care establishments407Average employment 4,440
  • Offices of physicians149
  • Offices of dentists88
  • Offices of other health practitioners97
Our plan

What we'd prioritize for a Pearl practice

Picked from the figures above by fixed rules.

  1. Room to stand out for dermatologists

    None of the NPI-registered dermatologists list a practice address in Pearl; nationally there is one for every 17,857 residents. Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.

  2. Start local SEO early

    Across the seven provider groups on this page, Pearl has 9.0 NPI-registered providers per 10,000 residents, against 22.3 for the US. The thinnest group is dermatologists, with none registered. Fewer competitors to outrank: we would start with local SEO.

  3. Make the practice easy to find for new residents

    Between April 2020 and July 2025, Pearl added 1,804 residents (+6.7%). For that many new residents, maps and directory listings come first.

  4. Put insurance and payment options up front

    The median household income in Pearl is $61,695, against $80,734 for the US. Plans accepted and financing belong on every page of the website.

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Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.