Dental & Medical Practice Marketing in Madison, MS
What the public data says about Madison, and the first steps we would take for a practice there as a result.
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Madison at a glance
The two figures furthest from the US are the share of residents who speak Spanish at home (1.9% against 13.6%) and the share with a bachelor's degree or higher (64.2% against 35.7%).
- Residents, July 2025 estimate28,575Up 3.0% from the April 2020 base of 27,751
- Median household income$119,338Well above both Mississippi ($56,447) and the US ($80,734)
- Median age41.7Above both Mississippi (38.6) and the US (38.9)
- Residents 65 and older16.2%Below both Mississippi (17.2%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)64.2%Well above both Mississippi (25.1%) and the US (35.7%)
- Speak Spanish at home (residents 5+)1.9%Well below both Mississippi (2.7%) and the US (13.6%)
The median household income is where Madison and Jackson (12 miles apart) differ most: $119,338 against $42,071, then the share with a bachelor's degree or higher (64.2% against 28.8%).
Who practices in Madison
NPI-registered providers with a practice address in Madison, by primary specialty (people, not offices). Per resident, dentists are the group furthest above the US (1.6 times the US rate) and plastic surgeons the lowest (none matched inside the city).
| Specialty | In Madison | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 35 | 1 per 816 | 1 per 1,340 | Well above |
| Chiropractors | 5 | 1 per 5,715 | 1 per 3,311 | Well below |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 20 | 1 per 1,429 | 1 per 1,181 | Below |
| Optometrists | 2 | 1 per 14,288 | 1 per 5,291 | Well below |
| Podiatrists | 1 | 1 per 28,575 | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
These counts include only providers whose practice address the Census Geocoder places inside Madison (259 of 292 providers' practice addresses in the surrounding ZIP codes matched), so they are a minimum: providers at addresses the geocoder could not match are left out.
Local healthcare landscape in Madison
The city's healthcare page places St. Dominic Hospital 10 miles from Madison, a 14-minute commute, and the University of Mississippi Medical Center 11 miles away, a 16-minute commute, both in Jackson, Mississippi. In Madison itself, Baptist Memorial Hospital-Madison Campus is at 401 Baptist Drive, at Highway 463 and Highland Colony Parkway. The Madison Organization of Neighborhood Associations is a non-profit civic organization that serves as a liaison between the City of Madison and the neighborhood associations. Its list of homeowners associations names subdivisions including Annandale Estates, Reunion, Lake Castle, Cypress Lake, Highwoods of Madison, Natchez Trace Village and Colonial Village.
Neighborhoods and areas
- Annandale Estates
- Reunion
- Lake Castle
- Cypress Lake
- Highwoods of Madison
- Natchez Trace Village
- Colonial Village
Sources for this section
Private-sector health care employers in Madison County, 2024
Annual averages for 2024, county-wide. Offices of dentists are 23.2% of them, well above the US share of 18.5%.
- Ambulatory health care establishments328Average employment 3,905
- Offices of physicians110
- Offices of dentists76
- Offices of other health practitioners96
What we'd prioritize for a Madison practice
Picked from the figures above by fixed rules.
Room to stand out for dermatologists
No NPI-registered dermatologists list a practice address in Madison (nationally there is one for every 17,857 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
Reviews and your Google Business Profile first
Madison has one NPI-registered dentist for every 816 residents, against one per 1,340 nationally. The Google Business Profile comes first, then review management.
Service pages that answer the questions
64.2% of Madison residents aged 25 and older hold a bachelor's degree or higher, against 35.7% for the US. We would write detailed treatment pages first and build the SEO work on them.
Lead with elective and cash-pay services
The median household income in Madison is $119,338, against $80,734 for the US. Elective work earns its own pages and budget, with Google and Facebook ads.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Talk to Us About Your Madison Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- Census Geocoder, 2020 census blocks (2020 and current address ranges)
- Census 2020 Block Assignment Files
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts are NPI records whose practice address the Census Geocoder places inside Madison, using 2020 census blocks.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.