Dental & Medical Practice Marketing in Brandon, MS
Public data on Brandon, and what we would do first for a practice there because of it.
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Brandon at a glance
The two figures furthest from the US are the share of residents who speak Spanish at home (1.6% against 13.6%) and the share with a bachelor's degree or higher (41.3% against 35.7%).
- Residents, July 2025 estimate26,122Up 4.0% from the April 2020 base of 25,107
- Median household income$92,783Well above Mississippi ($56,447), above the US ($80,734)
- Median age40.6Above both Mississippi (38.6) and the US (38.9)
- Residents 65 and older17.6%Close to both Mississippi (17.2%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)41.3%Well above Mississippi (25.1%), above the US (35.7%)
- Speak Spanish at home (residents 5+)1.6%Well below both Mississippi (2.7%) and the US (13.6%)
The share who speak Spanish at home is where Brandon and Pearl (6 miles apart) differ most: 1.6% against 5.2%, then the median household income ($92,783 against $61,695).
Who practices in Brandon
NPI-registered providers with a practice address in Brandon, by primary specialty (people, not offices). Per resident, Brandon is furthest above the US among plastic surgeons (2.3 times the US rate) and lowest among podiatrists (none registered).
| Specialty | In Brandon | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 14 | 1 per 1,866 | 1 per 1,340 | Well below |
| Chiropractors | 2 | 1 per 13,061 | 1 per 3,311 | Well below |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 26 | 1 per 1,005 | 1 per 1,181 | Above |
| Optometrists | 2 | 1 per 13,061 | 1 per 5,291 | Well below |
| Podiatrists | 0 | – | 1 per 14,706 | Well below |
| Plastic surgeons | 1 | 1 per 26,122 | 1 per 58,824 | Well above |
Local healthcare landscape in Brandon
Baptist Memorial Hospital in Rankin County is at 350 Crossgates Blvd. in Brandon. Its page says the hospital has provided comprehensive health care services for families throughout Rankin County since 1969, lists emergency care as open 24 hours, 7 days a week, and names family medicine, internal medicine, pediatrics, general surgery, orthopedics, neurosurgery, ophthalmology, radiology, podiatry and plastic surgery among its specialties. The City of Brandon's history of Crossgates says its annexation took effect on April 3, 1978, and that the Crossgates area today has a mixture of uses, from residential to commercial to medical. The city's history of Brandon says traders, missionaries and early settlers camped near the current Town Square, that a fire destroyed much of downtown Brandon in November 1924, and that its planning efforts have included a Downtown Plan. The city's Community Development page lists the Brandon Comprehensive Plan and Brandon Downtown Plan under Adopted Plans.
Neighborhoods and areas
- Crossgates
- Downtown
Sources for this section
Private-sector health care employers in Rankin County, 2024
2024 annual averages for the whole county. Offices of dentists are 21.6% of them, above the US share of 18.5%.
- Ambulatory health care establishments407Average employment 4,440
- Offices of physicians149
- Offices of dentists88
- Offices of other health practitioners97
What we'd prioritize for a Brandon practice
Chosen by fixed rules from the figures above.
An opening for dermatologists
None of the NPI-registered dermatologists list a practice address in Brandon; nationally there is one for every 17,857 residents. That leaves fewer local competitors for a dermatologist in search; see our marketing for dermatologists.
Get into local search early
Across the seven provider groups on this page, Brandon has 17.2 NPI-registered providers per 10,000 residents, against 22.3 for the US. The thinnest group is dermatologists, with none registered. Fewer competitors to outrank: we would start with local SEO.
Set the practice apart from nearby dental offices
In Rankin County, 21.6% of private-sector ambulatory health care establishments are dentist offices (US 18.5%). Here a dental practice should be known for one thing; see our dental practice marketing.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Planning Marketing for a Brandon Practice? Talk to Us
- No Long-Term Contracts
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.