Lansing, MI: Marketing for Dental & Medical Practices
Public data on Lansing, and what we would do first for a practice there because of it.
Lansing at a glance
Furthest from the US: share of residents who speak Spanish at home (5.7% against 13.6%), then median household income ($54,382 against $80,734).
- Residents, July 2025 estimate113,884Up 1.1% from the April 2020 base of 112,641
- Median household income$54,382Well below both Michigan ($72,875) and the US ($80,734)
- Median age33.7Below both Michigan (40.2) and the US (38.9)
- Residents 65 and older13.6%Well below both Michigan (18.6%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)30.2%Below both Michigan (32.5%) and the US (35.7%)
- Speak Spanish at home (residents 5+)5.7%Well above Michigan (3.1%), well below the US (13.6%)
The share with a bachelor's degree or higher is where Lansing and Battle Creek (45 miles apart) differ most: 30.2% against 21.9%, then the share of residents 65 and older (13.6% against 16.8%).
Local healthcare landscape in Lansing
McLaren Greater Lansing lists an emergency room at 2900 Collins Rd in Lansing, and UM Health-Sparrow's site lists Sparrow Hospital among its hospitals. The City of Lansing's Design Lansing 2012 Comprehensive Plan lists Sparrow Hospital, Sparrow Health System, Ingham Regional Medical Center, Ingham Orthopedic Hospital and Lansing Community College under Major Institutions. The same plan places REO Town south of downtown along the historic Washington Street retail corridor and names the Old Town and REO Town mixed-use districts. It also refers to the Riverpoint area and the Cherry Hill Historic District, and it names the Averill Woods Neighborhood Association, Forest View Citizen's Association and Old Everett Neighborhood.
Neighborhoods and areas
- Old Town
- REO Town
- Riverpoint
- Cherry Hill
- Averill Woods
- Forest View
- Old Everett
Sources for this section
Who practices in Lansing
NPI-registered providers with a practice address in Lansing, by primary specialty (people, not offices). Per resident, Lansing is furthest above the US among physical therapists (1.3 times the US rate) and lowest among chiropractors (0.6 times).
| Specialty | In Lansing | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 107 | 1 per 1,064 | 1 per 1,340 | Well above |
| Chiropractors | 19 | 1 per 5,994 | 1 per 3,311 | Well below |
| Dermatologists | 4 | 1 per 28,471 | 1 per 17,857 | Well below |
| Physical therapists | 127 | 1 per 897 | 1 per 1,181 | Well above |
| Optometrists | 14 | 1 per 8,135 | 1 per 5,291 | Well below |
| Podiatrists | 9 | 1 per 12,654 | 1 per 14,706 | Above |
| Plastic surgeons | 2 | 1 per 56,942 | 1 per 58,824 | Above |
Private-sector health care employers in Ingham County, 2024
2024 annual averages for the whole county. Offices of dentists are 24.1% of them, well above the US share of 18.5%.
- Ambulatory health care establishments498Average employment 6,957
- Offices of physicians130
- Offices of dentists120
- Offices of other health practitioners147
What we'd prioritize for a Lansing practice
Chosen by fixed rules from the figures above.
Put insurance and payment options up front
Median household income $54,382 (US $80,734). Plans accepted and financing belong on every page of the website.
Reviews and your Google Business Profile first
One NPI-registered dentist per 1,064 residents in Lansing (US: one per 1,340). We would start with the Google Business Profile and review management.
Stand out among the dental offices nearby
Dentist offices make up 24.1% of the private-sector ambulatory health care establishments in Ingham County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.
Room to stand out for chiropractors
Lansing has 0.6 times the US number of NPI-registered chiropractors per resident (one for every 5,994 residents). Fewer local competitors in search for a chiropractor. See our marketing for chiropractors.
Talk to Us About Your Lansing Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.