Novi, MI: Marketing for Dental & Medical Practices
Public data on Novi, and what we would do first for a practice there because of it.
Novi at a glance
Furthest from the US: share of residents who speak Spanish at home (3.1% against 13.6%), then share with a bachelor's degree or higher (64.1% against 35.7%).
- Residents, July 2025 estimate67,319Up 1.6% from the April 2020 base of 66,235
- Median household income$110,723Well above both Michigan ($72,875) and the US ($80,734)
- Median age40.0Close to both Michigan (40.2) and the US (38.9)
- Residents 65 and older15.4%Below both Michigan (18.6%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)64.1%Well above both Michigan (32.5%) and the US (35.7%)
- Speak Spanish at home (residents 5+)3.1%Close to Michigan (3.1%), well below the US (13.6%)
The share who speak Spanish at home is where Novi and Farmington Hills (6 miles apart) differ most: 3.1% against 1.5%, then the share of residents 65 and older (15.4% against 21.2%).
Local healthcare landscape in Novi
Henry Ford Providence Novi Hospital, at 47601 Grand River Ave., delivers specialty and 24/7 emergency care at a Level II Adult Trauma Center. Its page lists heart, cancer, and stroke care among its specialty care. Henry Ford's Medical Pavilion page for Novi, at 26850 Providence Pkwy, lists cancer, cardiology, internal medicine, obstetrics, orthopedics and pediatrics. In the City of Novi Master Plan, the 40-unit per acre density is recommended for a portion of the Novi Town Center, 12 Oaks Mall, West Oaks I and II, Fountainview, and City West. The city's Homeowner Associations page lists associations including Asbury Park, Barclay Estates and Beckenham.
Neighborhoods and areas
- Novi Town Center
- City West
- Asbury Park
- Barclay Estates
- Beckenham
Sources for this section
Who practices in Novi
NPI-registered providers with a practice address in Novi, by primary specialty (people, not offices). Per resident, Novi is furthest above the US among physical therapists (3.0 times the US rate) and lowest among chiropractors (1.4 times).
| Specialty | In Novi | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 89 | 1 per 756 | 1 per 1,340 | Well above |
| Chiropractors | 29 | 1 per 2,321 | 1 per 3,311 | Well above |
| Dermatologists | 10 | 1 per 6,732 | 1 per 17,857 | Well above |
| Physical therapists | 171 | 1 per 394 | 1 per 1,181 | Well above |
| Optometrists | 28 | 1 per 2,404 | 1 per 5,291 | Well above |
| Podiatrists | 12 | 1 per 5,610 | 1 per 14,706 | Well above |
| Plastic surgeons | 2 | 1 per 33,660 | 1 per 58,824 | Well above |
Private-sector health care employers in Oakland County, 2024
2024 annual averages for the whole county. Offices of dentists are 20.0% of them, above the US share of 18.5%.
- Ambulatory health care establishments3,644Average employment 45,763
- Offices of physicians1,267
- Offices of dentists727
- Offices of other health practitioners978
What we'd prioritize for a Novi practice
Chosen by fixed rules from the figures above.
A crowded field for physical therapists
3.0 times the US number of NPI-registered physical therapists per resident (one per 394 residents). A physical therapist here needs a clear focus and real reviews: see our marketing for physical therapists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 756 residents in Novi (US: one per 1,340). We would start with the Google Business Profile and review management.
Service pages that answer the questions
64.1% of Novi residents aged 25 and older hold a bachelor's degree or higher, against 35.7% for the US. Detailed treatment pages come first, and the SEO work builds on them.
Lead with elective and cash-pay services
The median household income in Novi is $110,723, against $80,734 for the US. Elective work earns its own pages and budget, with Google and Facebook ads.
Talk to Us About Your Novi Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.