Southfield, MI: Marketing for Dental & Medical Practices
Public data on Southfield, and what we would do first for a practice there because of it.
Southfield at a glance
Furthest from the US: share of residents who speak Spanish at home (1.7% against 13.6%), then share of residents 65 and older (22.6% against 17.2%).
- Residents, July 2025 estimate76,111Down 0.6% from the April 2020 base of 76,607
- Median household income$68,166Below both Michigan ($72,875) and the US ($80,734)
- Median age42.3Above both Michigan (40.2) and the US (38.9)
- Residents 65 and older22.6%Well above both Michigan (18.6%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)40.7%Well above Michigan (32.5%), above the US (35.7%)
- Speak Spanish at home (residents 5+)1.7%Well below both Michigan (3.1%) and the US (13.6%)
The share with a bachelor's degree or higher is where Southfield and Royal Oak (6 miles apart) differ most: 40.7% against 64.1%, then the median household income ($68,166 against $101,109).
Local healthcare landscape in Southfield
Henry Ford Providence Southfield Hospital is at 16001 W 9 Mile Rd, and its page says it offers specialty care and 24/7 emergency care. The City of Southfield's medical services page lists Henry Ford Providence Southfield under Hospitals. The city's master plan places the Oakland Community College Southfield Campus at 22322 Rutland Drive, within the Southfield Downtown Development District. The same plan lists the City Centre District (proposed), the Smart Zone (aka Centrepolis) District and the Valley Woods Senior Campus. It also describes the Northland Gardens neighborhood, located in the southeast corner of the City just north of Eight Mile Road, and notes that Plumbrooke Estates was added to the National Register of Historic Places in 2019.
Neighborhoods and areas
- Centrepolis
- Northland Gardens
- Plumbrooke Estates
Sources for this section
Who practices in Southfield
NPI-registered providers with a practice address in Southfield, by primary specialty (people, not offices). Per resident, Southfield is furthest above the US among podiatrists (8.1 times the US rate) and lowest among optometrists (1.5 times).
| Specialty | In Southfield | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 150 | 1 per 507 | 1 per 1,340 | Well above |
| Chiropractors | 34 | 1 per 2,239 | 1 per 3,311 | Well above |
| Dermatologists | 10 | 1 per 7,611 | 1 per 17,857 | Well above |
| Physical therapists | 189 | 1 per 403 | 1 per 1,181 | Well above |
| Optometrists | 21 | 1 per 3,624 | 1 per 5,291 | Well above |
| Podiatrists | 42 | 1 per 1,812 | 1 per 14,706 | Well above |
| Plastic surgeons | 3 | 1 per 25,370 | 1 per 58,824 | Well above |
Private-sector health care employers in Oakland County, 2024
2024 annual averages for the whole county. Offices of dentists are 20.0% of them, above the US share of 18.5%.
- Ambulatory health care establishments3,644Average employment 45,763
- Offices of physicians1,267
- Offices of dentists727
- Offices of other health practitioners978
What we'd prioritize for a Southfield practice
Chosen by fixed rules from the figures above.
A crowded field for podiatrists
8.1 times the US number of NPI-registered podiatrists per resident (one per 1,812 residents). A podiatrist here needs a clear focus and real reviews: see our marketing for podiatrists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 507 residents in Southfield (US: one per 1,340). That is 2.6 times the national rate. We would start with the Google Business Profile and review management.
Medicare-age services and an easy-to-read site
22.6% of Southfield residents are 65 or older, against 17.2% for the US. Medicare-age services get their own pages, with large type and the phone number one tap away (website design).
Put insurance and payment options up front
Median household income $68,166 (US $80,734). Plans accepted and financing belong on every page of the service pages.
Location pages near Southfield
Talk to Us About Your Southfield Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.