Troy, MI: Marketing for Dental & Medical Practices
Public data on Troy, and what we would do first for a practice there because of it.
Troy at a glance
Furthest from the US: share of residents who speak Spanish at home (1.6% against 13.6%), then share with a bachelor's degree or higher (64.8% against 35.7%).
- Residents, July 2025 estimate88,733Up 1.6% from the April 2020 base of 87,306
- Median household income$120,045Well above both Michigan ($72,875) and the US ($80,734)
- Median age42.0Above both Michigan (40.2) and the US (38.9)
- Residents 65 and older17.9%Below Michigan (18.6%), above the US (17.2%)
- Bachelor's degree or higher (residents 25+)64.8%Well above both Michigan (32.5%) and the US (35.7%)
- Speak Spanish at home (residents 5+)1.6%Well below both Michigan (3.1%) and the US (13.6%)
The median household income is where Troy and Royal Oak (5 miles apart) differ most: $120,045 against $101,109, then the share of residents 65 and older (17.9% against 15.6%).
Local healthcare landscape in Troy
Troy's Master Plan 2040 designates areas set aside for institutional uses, and this future land use category also includes the Beaumont Health Care Campus on Dequindre Road. The plan's institutional category also includes the Civic Center site, which contains the main operations of the City of Troy. The plan also describes a special area study covering Rochester Road, Maple Road, North Troy and Big Beaver. The city's planning page defines Nodes as connected areas in specific locations around the City that have a mix of residential, commercial or institutional buildings. Troy's list of neighborhood associations includes Beach Forest, Cherryhurst, Emerald Lakes Village, Lake Charnwood, Northfield Hills and Oak River.
Neighborhoods and areas
- Beach Forest
- Cherryhurst
- Emerald Lakes Village
- Lake Charnwood
- Northfield Hills
- Oak River
Sources for this section
Who practices in Troy
NPI-registered providers with a practice address in Troy, by primary specialty (people, not offices). Per resident, Troy is furthest above the US among plastic surgeons (6.6 times the US rate) and lowest among chiropractors (1.5 times).
| Specialty | In Troy | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 122 | 1 per 727 | 1 per 1,340 | Well above |
| Chiropractors | 41 | 1 per 2,164 | 1 per 3,311 | Well above |
| Dermatologists | 14 | 1 per 6,338 | 1 per 17,857 | Well above |
| Physical therapists | 246 | 1 per 361 | 1 per 1,181 | Well above |
| Optometrists | 46 | 1 per 1,929 | 1 per 5,291 | Well above |
| Podiatrists | 17 | 1 per 5,220 | 1 per 14,706 | Well above |
| Plastic surgeons | 10 | 1 per 8,873 | 1 per 58,824 | Well above |
Private-sector health care employers in Oakland County, 2024
2024 annual averages for the whole county. Offices of dentists are 20.0% of them, above the US share of 18.5%.
- Ambulatory health care establishments3,644Average employment 45,763
- Offices of physicians1,267
- Offices of dentists727
- Offices of other health practitioners978
What we'd prioritize for a Troy practice
Chosen by fixed rules from the figures above.
A crowded field for plastic surgeons
6.6 times the US number of NPI-registered plastic surgeons per resident (one per 8,873 residents). A plastic surgeon here needs a clear focus and real reviews: see our marketing for plastic surgeons.
Reviews and your Google Business Profile first
One NPI-registered dentist per 727 residents in Troy (US: one per 1,340). We would start with the Google Business Profile and review management.
Service pages that answer the questions
64.8% of Troy residents aged 25 and older hold a bachelor's degree or higher, against 35.7% for the US. Detailed treatment pages come first, and the SEO work builds on them.
Lead with elective and cash-pay services
The median household income in Troy is $120,045, against $80,734 for the US. Elective work earns its own pages and budget, with Google and Facebook ads.
Talk to Us About Your Troy Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.