Grand Rapids, MI

Grand Rapids, MI: Marketing for Dental & Medical Practices

Public data on Grand Rapids, and what we would do first for a practice there because of it.

201,183residents (2025 estimate)
158NPI-registered dentists
$69,108median household income
Residents

Grand Rapids at a glance

Furthest from the US: share of residents 65 and older (12.9% against 17.2%), then share of residents who speak Spanish at home (10.9% against 13.6%).

  • Residents, July 2025 estimate201,183Up 1.2% from the April 2020 base of 198,843
  • Median household income$69,108Below both Michigan ($72,875) and the US ($80,734)
  • Median age32.3Below both Michigan (40.2) and the US (38.9)
  • Residents 65 and older12.9%Well below both Michigan (18.6%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)41.6%Well above Michigan (32.5%), above the US (35.7%)
  • Speak Spanish at home (residents 5+)10.9%Well above Michigan (3.1%), below the US (13.6%)

The share who speak Spanish at home is where Grand Rapids and Wyoming (6 miles apart) differ most: 10.9% against 19.0%, then the share with a bachelor's degree or higher (41.6% against 25.5%).

Local context

Local healthcare landscape in Grand Rapids

Trinity Health Grand Rapids Hospital is at 200 Jefferson Ave SE and describes itself as a Joint Commission-accredited teaching hospital that encompasses The Lacks Cancer Center. Corewell Health Grand Rapids Hospitals - Butterworth is at 100 Michigan St. NE, Grand Rapids, MI 49503. Michigan State University's College of Human Medicine made a strategic decision to establish its medical school headquarters and expand its biomedical research portfolio in Grand Rapids, and MSU opened the privately funded Secchia Center in 2010. The City of Grand Rapids publishes a map of neighborhoods and wards that names Creston, Belknap Lookout, Eastown, Midtown, Oldtown-Heartside, Garfield Park, Heritage Hill and Alger Heights.

Neighborhoods and areas

  • Creston
  • Belknap Lookout
  • Eastown
  • Midtown
  • Oldtown-Heartside
  • Garfield Park
  • Heritage Hill
  • Alger Heights

Sources for this section

Providers

Who practices in Grand Rapids

NPI-registered providers with a practice address in Grand Rapids, by primary specialty (people, not offices). Per resident, Grand Rapids is furthest above the US among plastic surgeons (9.4 times the US rate) and lowest among podiatrists (0.5 times).

SpecialtyIn Grand RapidsResidents per providerUSAgainst the US
Dentists1581 per 1,2731 per 1,340Above
Chiropractors511 per 3,9451 per 3,311Below
Dermatologists161 per 12,5741 per 17,857Well above
Physical therapists4531 per 4441 per 1,181Well above
Optometrists421 per 4,7901 per 5,291Above
Podiatrists71 per 28,7401 per 14,706Well below
Plastic surgeons321 per 6,2871 per 58,824Well above
Employers

Private-sector health care employers in Kent County, 2024

2024 annual averages for the whole county. Offices of physicians are 23.0% of them, well below the US share of 32.6%.

  • Ambulatory health care establishments1,026Average employment 17,654
  • Offices of physicians236
  • Offices of dentists257
  • Offices of other health practitioners390
Our plan

What we'd prioritize for a Grand Rapids practice

Chosen by fixed rules from the figures above.

  1. A crowded field for plastic surgeons

    9.4 times the US number of NPI-registered plastic surgeons per resident (one per 6,287 residents). A plastic surgeon here needs a clear focus and real reviews: see our marketing for plastic surgeons.

  2. Stand out among the dental offices nearby

    Dentist offices make up 25.0% of the private-sector ambulatory health care establishments in Kent County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.

  3. Room to stand out for podiatrists

    Grand Rapids has 0.5 times the US number of NPI-registered podiatrists per resident (one for every 28,740 residents). Fewer local competitors in search for a podiatrist. See our marketing for podiatrists.

  4. Show the practice on social media

    Median age 32.3 (US 38.9). Regular posts showing the team and office are part of our social media plan.

Location pages near Grand Rapids

Talk to Us About Your Grand Rapids Practice

  • No Long-Term Contracts
  • HIPAA-Compliant
  • 4–6 Week Delivery

Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.