Boise City, ID: Marketing for Dental & Medical Practices
Public data on Boise City, and what we would do first for a practice there because of it.
Boise City at a glance
Furthest from the US: share of residents who speak Spanish at home (5.1% against 13.6%), then share with a bachelor's degree or higher (47.5% against 35.7%).
- Residents, July 2025 estimate238,429Up 1.1% from the April 2020 base of 235,722
- Median household income$83,904Above both Idaho ($77,800) and the US ($80,734)
- Median age38.6Above Idaho (37.3), close to the US (38.9)
- Residents 65 and older16.2%Below both Idaho (17.0%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)47.5%Well above both Idaho (31.8%) and the US (35.7%)
- Speak Spanish at home (residents 5+)5.1%Well below both Idaho (8.1%) and the US (13.6%)
The median household income is where Boise City and Meridian (9 miles apart) differ most: $83,904 against $100,795, then the share who speak Spanish at home (5.1% against 4.2%).
Local healthcare landscape in Boise City
St. Luke's Boise Medical Center is at 190 E. Bannock St., Boise, ID 83712, is open 24 hours a day, 7 days a week, and says it is designated a Magnet hospital. The City of Boise's Neighborhood Data Almanac lists a Central Bench Planning Area, a Downtown Planning Area, a Foothills Planning Area, a Barber Valley Planning Area and a North/East Ends Planning Area. The city's neighborhood association page names Central Bench, Depot Bench, Downtown Boise, Warm Springs Mesa, Barber Valley, North End, East End and West End. The city's North/East Ends almanac lists the St. Luke's Master Plan (2015) among its adopted plans.
Neighborhoods and areas
- Depot Bench
- Central Bench
- Downtown Boise
- Warm Springs Mesa
- Barber Valley
- North End
- East End
- West End
Sources for this section
Who practices in Boise City
NPI-registered providers with a practice address in Boise City, by primary specialty (people, not offices). Per resident, Boise City is furthest above the US among physical therapists (2.2 times the US rate) and lowest among dermatologists (1.0 times).
| Specialty | In Boise City | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 253 | 1 per 942 | 1 per 1,340 | Well above |
| Chiropractors | 155 | 1 per 1,538 | 1 per 3,311 | Well above |
| Dermatologists | 14 | 1 per 17,031 | 1 per 17,857 | Above |
| Physical therapists | 453 | 1 per 526 | 1 per 1,181 | Well above |
| Optometrists | 82 | 1 per 2,908 | 1 per 5,291 | Well above |
| Podiatrists | 20 | 1 per 11,921 | 1 per 14,706 | Well above |
| Plastic surgeons | 8 | 1 per 29,804 | 1 per 58,824 | Well above |
Private-sector health care employers in Ada County, 2024
2024 annual averages for the whole county. Offices of physicians are 19.1% of them, well below the US share of 32.6%.
- Ambulatory health care establishments2,619Average employment 18,708
- Offices of physicians499
- Offices of dentists317
- Offices of other health practitioners595
What we'd prioritize for a Boise City practice
Chosen by fixed rules from the figures above.
A crowded field for physical therapists
2.2 times the US number of NPI-registered physical therapists per resident (one per 526 residents). A physical therapist here needs a clear focus and real reviews: see our marketing for physical therapists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 942 residents in Boise City (US: one per 1,340). We would start with the Google Business Profile and review management.
Service pages that answer the questions
47.5% of Boise City residents aged 25 and older hold a bachelor's degree or higher, against 35.7% for the US. Detailed treatment pages come first, and the SEO work builds on them.
Talk to Us About Your Boise City Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.