Worcester, MA

Worcester, MA: Marketing for Dental & Medical Practices

Public data on Worcester, and what we would do first for a practice there because of it.

213,862residents (2025 estimate)
228NPI-registered dentists
$70,102median household income
Residents

Worcester at a glance

Furthest from the US: share of residents who speak Spanish at home (18.9% against 13.6%), then share of residents 65 and older (13.3% against 17.2%).

  • Residents, July 2025 estimate213,862Up 3.6% from the April 2020 base of 206,508
  • Median household income$70,102Well below Massachusetts ($103,960), below the US ($80,734)
  • Median age33.9Below both Massachusetts (40.0) and the US (38.9)
  • Residents 65 and older13.3%Well below both Massachusetts (17.9%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)35.2%Well below Massachusetts (47.3%), close to the US (35.7%)
  • Speak Spanish at home (residents 5+)18.9%Well above both Massachusetts (9.7%) and the US (13.6%)

The median household income is where Worcester and Framingham (19 miles apart) differ most: $70,102 against $107,419, then the share with a bachelor's degree or higher (35.2% against 48.7%).

Local context

Local healthcare landscape in Worcester

UMass Memorial Health describes itself as the clinical partner of UMass Chan Medical School. A UMass Memorial Medical Center outpatient locations list gives a University Campus at 55 Lake Avenue North, a Memorial Campus at 119 Belmont Street and a Hahnemann Campus at 281 Lincoln Street, all in Worcester. The City of Worcester's council pages describe each district by the neighborhoods it generally includes. District Four generally includes Green Island and Main South, District One generally includes Indian Hill and Greendale, District Three generally includes Quinsigamond Village and College Hill, and District Five generally includes Tatnuck and Beaver Brook. District Two generally includes Lincoln Square, Brittan Square and Chadwick Square.

Neighborhoods and areas

  • Green Island
  • Main South
  • Greendale
  • Indian Hill
  • Quinsigamond Village
  • College Hill
  • Tatnuck
  • Beaver Brook

Sources for this section

Providers

Who practices in Worcester

NPI-registered providers with a practice address in Worcester, by primary specialty (people, not offices). Per resident, Worcester is furthest above the US among dermatologists (3.1 times the US rate) and lowest among plastic surgeons (0.3 times).

SpecialtyIn WorcesterResidents per providerUSAgainst the US
Dentists2281 per 9381 per 1,340Well above
Chiropractors481 per 4,4551 per 3,311Well below
Dermatologists371 per 5,7801 per 17,857Well above
Physical therapists1931 per 1,1081 per 1,181Above
Optometrists571 per 3,7521 per 5,291Well above
Podiatrists211 per 10,1841 per 14,706Well above
Plastic surgeons11 per 213,8621 per 58,824Well below
Employers

Private-sector health care employers in Worcester County, 2024

2024 annual averages for the whole county. Offices of physicians are 23.2% of them, well below the US share of 32.6%.

  • Ambulatory health care establishments1,261Average employment 19,542
  • Offices of physicians292
  • Offices of dentists319
  • Offices of other health practitioners321
Our plan

What we'd prioritize for a Worcester practice

Chosen by fixed rules from the figures above.

  1. A crowded field for dermatologists

    3.1 times the US number of NPI-registered dermatologists per resident (one per 5,780 residents). A dermatologist here needs a clear focus and real reviews: see our marketing for dermatologists.

  2. Room to stand out for plastic surgeons

    Worcester has 0.3 times the US number of NPI-registered plastic surgeons per resident (one for every 213,862 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.

  3. Reviews and your Google Business Profile first

    One NPI-registered dentist per 938 residents in Worcester (US: one per 1,340). We would start with the Google Business Profile and review management.

  4. Stand out among the dental offices nearby

    Dentist offices make up 25.3% of the private-sector ambulatory health care establishments in Worcester County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.

Location pages near Worcester

Talk to Us About Your Worcester Practice

  • No Long-Term Contracts
  • HIPAA-Compliant
  • 4–6 Week Delivery

Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.