Framingham, MA: Marketing for Dental & Medical Practices
Public data on Framingham, and what we would do first for a practice there because of it.
Framingham at a glance
Furthest from the US: share with a bachelor's degree or higher (48.7% against 35.7%), then median household income ($107,419 against $80,734).
- Residents, July 2025 estimate73,021Up 0.9% from the April 2020 base of 72,392
- Median household income$107,419Above Massachusetts ($103,960), well above the US ($80,734)
- Median age37.5Below both Massachusetts (40.0) and the US (38.9)
- Residents 65 and older15.1%Below both Massachusetts (17.9%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)48.7%Above Massachusetts (47.3%), well above the US (35.7%)
- Speak Spanish at home (residents 5+)15.9%Well above Massachusetts (9.7%), above the US (13.6%)
The share who speak Spanish at home is where Framingham and Waltham (11 miles apart) differ most: 15.9% against 11.4%, then the share with a bachelor's degree or higher (48.7% against 57.3%).
Local healthcare landscape in Framingham
The Framingham Heart Study lists its office at 73 Mt. Wayte Ave in Framingham and says it is supported by the National Heart, Lung, and Blood Institute and the Boston University Chobanian & Avedisian School of Medicine. MetroWest Medical Center describes its work as treating Framingham, Natick and surrounding communities and says it serves as a teaching facility for medical students, residents, nurse practitioners, and other hospital professionals. The city's 2025 Open Space and Recreation Plan names Saxonville, Framingham Centre, South Framingham, also known as Downtown, and Nobscot Village as historic centers of activity. It places the Musterfield area just north of Downtown Framingham, and says the former Cushing Hospital, a facility for recovery and rehabilitation of World War II veterans, has been transformed into open space and recreation purposes. The city's Historic District Commission page says Framingham voted in 1978 to protect the Framingham Centre Common area and establish a local historic district.
Neighborhoods and areas
- Saxonville
- Framingham Centre
- South Framingham
- Nobscot Village
Sources for this section
Who practices in Framingham
NPI-registered providers with a practice address in Framingham, by primary specialty (people, not offices). Per resident, Framingham is furthest above the US among podiatrists (3.8 times the US rate) and lowest among physical therapists (0.8 times).
| Specialty | In Framingham | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 96 | 1 per 761 | 1 per 1,340 | Well above |
| Chiropractors | 26 | 1 per 2,809 | 1 per 3,311 | Above |
| Dermatologists | 7 | 1 per 10,432 | 1 per 17,857 | Well above |
| Physical therapists | 51 | 1 per 1,432 | 1 per 1,181 | Below |
| Optometrists | 15 | 1 per 4,868 | 1 per 5,291 | Above |
| Podiatrists | 19 | 1 per 3,843 | 1 per 14,706 | Well above |
| Plastic surgeons | 2 | 1 per 36,511 | 1 per 58,824 | Well above |
Private-sector health care employers in Middlesex County, 2024
2024 annual averages for the whole county. Offices of dentists are 29.9% of them, well above the US share of 18.5%.
- Ambulatory health care establishments2,890Average employment 44,164
- Offices of physicians717
- Offices of dentists865
- Offices of other health practitioners793
What we'd prioritize for a Framingham practice
Chosen by fixed rules from the figures above.
A crowded field for podiatrists
3.8 times the US number of NPI-registered podiatrists per resident (one per 3,843 residents). A podiatrist here needs a clear focus and real reviews: see our marketing for podiatrists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 761 residents in Framingham (US: one per 1,340). We would start with the Google Business Profile and review management.
Stand out among the dental offices nearby
Dentist offices make up 29.9% of the private-sector ambulatory health care establishments in Middlesex County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.
Lead with elective and cash-pay services
The median household income in Framingham is $107,419, against $80,734 for the US. Elective work earns its own pages and budget, with Google and Facebook ads.
Location pages near Framingham
Talk to Us About Your Framingham Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.