Waltham, MA: Marketing for Dental & Medical Practices
Public data on Waltham, and what we would do first for a practice there because of it.
Waltham at a glance
Furthest from the US: share with a bachelor's degree or higher (57.3% against 35.7%), then median household income ($120,216 against $80,734).
- Residents, July 2025 estimate65,037Down 0.3% from the April 2020 base of 65,203
- Median household income$120,216Above Massachusetts ($103,960), well above the US ($80,734)
- Median age34.4Below both Massachusetts (40.0) and the US (38.9)
- Residents 65 and older15.8%Below both Massachusetts (17.9%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)57.3%Well above both Massachusetts (47.3%) and the US (35.7%)
- Speak Spanish at home (residents 5+)11.4%Above Massachusetts (9.7%), below the US (13.6%)
The share who speak Spanish at home is where Waltham and Newton (4 miles apart) differ most: 11.4% against 3.3%, then the median household income ($120,216 against $190,304).
Local healthcare landscape in Waltham
Waltham's Transportation Master Plan Report lists institutional uses in the city, including Bentley University on Forest Street, Brandeis University on South Street and a branch of the Boston Children's Hospital on South Street. Mount Auburn Hospital and Beth Israel Lahey Health offer services at 355 Waverley Oaks Road in Waltham, among them gynecology, laboratory, pediatrics, pregnancy and birth, and primary care. The same plan describes Route 556 as an all-day weekday express route between Waltham Highlands and downtown Boston, and it refers to the Ellison Park, Banks Cedarwood and Bentley/Fernald neighborhoods. A historic survey report posted on the city's site refers to the Chemistry neighborhood, between Newton, High, Cedar, and Calvary streets, to the Waltham Watch Company neighborhood between Moody and Crescent streets, and to the Bleachery neighborhood east of Newton Street.
Neighborhoods and areas
- Ellison Park
- Banks Cedarwood
- Bentley/Fernald
- Waltham Watch Company
- Chemistry
- Bleachery
Sources for this section
Who practices in Waltham
NPI-registered providers with a practice address in Waltham, by primary specialty (people, not offices). Per resident, Waltham is furthest above the US among physical therapists (3.3 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Waltham | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 83 | 1 per 784 | 1 per 1,340 | Well above |
| Chiropractors | 12 | 1 per 5,420 | 1 per 3,311 | Well below |
| Dermatologists | 4 | 1 per 16,259 | 1 per 17,857 | Above |
| Physical therapists | 182 | 1 per 357 | 1 per 1,181 | Well above |
| Optometrists | 18 | 1 per 3,613 | 1 per 5,291 | Well above |
| Podiatrists | 5 | 1 per 13,007 | 1 per 14,706 | Above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Middlesex County, 2024
2024 annual averages for the whole county. Offices of dentists are 29.9% of them, well above the US share of 18.5%.
- Ambulatory health care establishments2,890Average employment 44,164
- Offices of physicians717
- Offices of dentists865
- Offices of other health practitioners793
What we'd prioritize for a Waltham practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Waltham (nationally there is one for every 58,824 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
A crowded field for physical therapists
3.3 times the US number of NPI-registered physical therapists per resident (one per 357 residents). A physical therapist here needs a clear focus and real reviews: see our marketing for physical therapists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 784 residents in Waltham (US: one per 1,340). We would start with the Google Business Profile and review management.
Stand out among the dental offices nearby
Dentist offices make up 29.9% of the private-sector ambulatory health care establishments in Middlesex County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.
Talk to Us About Your Waltham Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.