Dental & Medical Practice Marketing in Wilkes-Barre, PA
What the public data says about Wilkes-Barre, and the first steps we would take for a practice there as a result.
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Wilkes-Barre at a glance
The two figures furthest from the US are the share of residents who speak Spanish at home (24.0% against 13.6%) and the share with a bachelor's degree or higher (20.5% against 35.7%).
- Residents, July 2025 estimate44,523Up 0.4% from the April 2020 base of 44,337
- Median household income$48,515Well below both Pennsylvania ($77,971) and the US ($80,734)
- Median age34.7Below both Pennsylvania (40.9) and the US (38.9)
- Residents 65 and older15.3%Well below Pennsylvania (19.5%), below the US (17.2%)
- Bachelor's degree or higher (residents 25+)20.5%Well below both Pennsylvania (35.2%) and the US (35.7%)
- Speak Spanish at home (residents 5+)24.0%Well above both Pennsylvania (5.6%) and the US (13.6%)
The share who speak Spanish at home is where Wilkes-Barre and Scranton (15 miles apart) differ most: 24.0% against 11.9%, then the share of residents 65 and older (15.3% against 19.0%).
Local healthcare landscape in Wilkes-Barre
Geisinger Wyoming Valley Medical Center is at 1000 E Mountain Dr in Wilkes-Barre. Its own page describes a 24-hour emergency room, a Joint Commission Certified Comprehensive Heart Attack Center and Comprehensive Stroke Center, and the a cancer center and the Richard and Marion Pearsall Heart Hospital. The Wilkes-Barre VA Medical Center, at 1111 East End Boulevard, says its main campus provides primary care and specialty health services, including dental, surgery, pain management, podiatry, urology, and orthopedics. The city's neighborhood parks table has a Neighborhood column that lists, among others, Parsons, Miners Mills, Rolling Mill Hill and Mayflower. The city's About page adds that recently formed residents associations in the neighborhoods help connect residents with their neighbors, their council representatives and city officials.
Neighborhoods and areas
- Parsons
- Miners Mills
- Rolling Mill Hill
- Mayflower
Sources for this section
Who practices in Wilkes-Barre
People, not offices: each row counts NPI-registered providers whose practice address is in Wilkes-Barre, by primary specialty. Per resident, Wilkes-Barre is furthest above the US among plastic surgeons (2.6 times the US rate) and lowest among chiropractors (0.5 times).
| Specialty | In Wilkes-Barre | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 29 | 1 per 1,535 | 1 per 1,340 | Below |
| Chiropractors | 7 | 1 per 6,360 | 1 per 3,311 | Well below |
| Dermatologists | 5 | 1 per 8,905 | 1 per 17,857 | Well above |
| Physical therapists | 84 | 1 per 530 | 1 per 1,181 | Well above |
| Optometrists | 16 | 1 per 2,783 | 1 per 5,291 | Well above |
| Podiatrists | 5 | 1 per 8,905 | 1 per 14,706 | Well above |
| Plastic surgeons | 2 | 1 per 22,262 | 1 per 58,824 | Well above |
Private-sector health care employers in Luzerne County, 2024
2024 annual averages for the whole county. 15.6% of these establishments are offices of dentists, below the US share of 18.5%.
- Ambulatory health care establishments596Average employment 9,108
- Offices of physicians164
- Offices of dentists93
- Offices of other health practitioners165
What we'd prioritize for a Wilkes-Barre practice
Chosen by fixed rules from the figures above.
A crowded field for physical therapists
Wilkes-Barre has 2.2 times the US number of NPI-registered physical therapists per resident, one for every 530 residents. A physical therapist here needs a clear focus and real reviews: see our marketing for physical therapists.
Put insurance and payment options up front
The median household income in Wilkes-Barre is $48,515, against $80,734 for the US. Plans accepted and financing belong on every page of the website.
An opening for chiropractors
Wilkes-Barre has 0.5 times the US number of NPI-registered chiropractors per resident (one for every 6,360 residents). That leaves fewer local competitors for a chiropractor in search; see our marketing for chiropractors.
Put the team on social media
Median age 34.7 (US 38.9). Our social media plan includes regular posts showing the team and the office.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Talk to Us About Your Wilkes-Barre Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.