Waco, TX: Marketing for Dental & Medical Practices
Public data on Waco, and what we would do first for a practice there because of it.
Waco at a glance
Furthest from the US: share of residents who speak Spanish at home (20.4% against 13.6%), then median household income ($54,365 against $80,734).
- Residents, July 2025 estimate147,788Up 5.5% from the April 2020 base of 140,113
- Median household income$54,365Well below both Texas ($78,476) and the US ($80,734)
- Median age29.7Below Texas (35.6), well below the US (38.9)
- Residents 65 and older13.4%Close to Texas (13.4%), well below the US (17.2%)
- Bachelor's degree or higher (residents 25+)28.7%Below both Texas (33.8%) and the US (35.7%)
- Speak Spanish at home (residents 5+)20.4%Well below Texas (28.1%), well above the US (13.6%)
The share who speak Spanish at home is where Waco and Temple (33 miles apart) differ most: 20.4% against 13.9%, then the median household income ($54,365 against $68,204).
Local healthcare landscape in Waco
Baylor Scott & White Medical Center Hillcrest, at 100 Hillcrest Medical Blvd, describes itself as a full-service, fully-accredited not-for-profit hospital serving the residents of McLennan County and the surrounding Central Texas region, and lists trauma and acute care among its services. Ascension Providence Hospital in Waco says it is a full-service hospital with 24/7 emergency care and names heart and vascular health, orthopedics, women's health and maternity services within its specialty care. The City of Waco's Neighborhood Directory lists neighborhoods including Alta Vista, Brook Oaks, Cameron Park, Dean Highland, Sanger Heights and Oakwood, and the city links a Neighborhood and Council District Boundaries Map from that page.
Neighborhoods and areas
- Alta Vista
- Brook Oaks
- Cameron Park
- Dean Highland
- Sanger Heights
- Oakwood
Sources for this section
Who practices in Waco
NPI-registered providers with a practice address in Waco, by primary specialty (people, not offices). Per resident, Waco is furthest above the US among podiatrists (1.1 times the US rate) and lowest among plastic surgeons (0.4 times).
| Specialty | In Waco | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 114 | 1 per 1,296 | 1 per 1,340 | Above |
| Chiropractors | 40 | 1 per 3,695 | 1 per 3,311 | Below |
| Dermatologists | 9 | 1 per 16,421 | 1 per 17,857 | Above |
| Physical therapists | 97 | 1 per 1,524 | 1 per 1,181 | Well below |
| Optometrists | 29 | 1 per 5,096 | 1 per 5,291 | Above |
| Podiatrists | 11 | 1 per 13,435 | 1 per 14,706 | Above |
| Plastic surgeons | 1 | 1 per 147,788 | 1 per 58,824 | Well below |
Private-sector health care employers in McLennan County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 23.4% of them, below the US share of 27.8%.
- Ambulatory health care establishments398Average employment 7,265
- Offices of physicians133
- Offices of dentists82
- Offices of other health practitioners93
What we'd prioritize for a Waco practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
Waco has 0.4 times the US number of NPI-registered plastic surgeons per resident (one for every 147,788 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
Put insurance and payment options up front
Median household income $54,365 (US $80,734). Plans accepted and financing belong on every page of the website.
Show the practice on social media
Median age 29.7 (US 38.9). Regular posts showing the team and office are part of our social media plan.
Be easy to find for people who just moved here
Waco grew by 7,675 residents (+5.5%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
Texas advertising rules to know
The Texas page quotes the 5 state rules we check before anything goes live.
Talk to Us About Your Waco Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.