Killeen, TX: Marketing for Dental & Medical Practices
Public data on Killeen, and what we would do first for a practice there because of it.
Killeen at a glance
Furthest from the US: share of residents 65 and older (8.4% against 17.2%), then share with a bachelor's degree or higher (21.9% against 35.7%).
- Residents, July 2025 estimate161,883Up 5.7% from the April 2020 base of 153,186
- Median household income$60,977Well below both Texas ($78,476) and the US ($80,734)
- Median age30.3Below Texas (35.6), well below the US (38.9)
- Residents 65 and older8.4%Well below both Texas (13.4%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)21.9%Well below both Texas (33.8%) and the US (35.7%)
- Speak Spanish at home (residents 5+)17.0%Well below Texas (28.1%), well above the US (13.6%)
The share of residents 65 and older is where Killeen and Temple (20 miles apart) differ most: 8.4% against 15.1%, then the share with a bachelor's degree or higher (21.9% against 30.6%).
Local healthcare landscape in Killeen
The City of Killeen's Comprehensive Plan 2022, adopted August 23, 2022, lists Neighborhood & Downtown Walkshops in its planning process, and its appendix of Walkshop Notes lists Downtown, Turtle Bend, Yowell Ranch, Jasper Heights, Alamocitos and Thunder Creek. Notes in the plan from the consultant Verdunity describe Yowell Ranch as an HOA neighborhood. The city's Downtown Killeen page says Historic Downtown Killeen is on the National Register of historic places. For health care, the plan lists Advent Health among the major employers in the Greater Killeen area, and VA Central Texas Health Care lists a Killeen VA Clinic at 1001 East Veterans Memorial Boulevard, Midtown Mall, Suite 400, which it describes as an outpatient clinic offering primary care. The plan also names CTC and Texas A&M Central Texas as educational partners.
Neighborhoods and areas
- Turtle Bend
- Yowell Ranch
- Jasper Heights
- Alamocitos
- Thunder Creek
Sources for this section
Who practices in Killeen
NPI-registered providers with a practice address in Killeen, by primary specialty (people, not offices). Per resident, Killeen is closest to the US rate among optometrists (0.8 times the US rate) and lowest among dermatologists (0.1 times).
| Specialty | In Killeen | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 69 | 1 per 2,346 | 1 per 1,340 | Well below |
| Chiropractors | 21 | 1 per 7,709 | 1 per 3,311 | Well below |
| Dermatologists | 1 | 1 per 161,883 | 1 per 17,857 | Well below |
| Physical therapists | 82 | 1 per 1,974 | 1 per 1,181 | Well below |
| Optometrists | 23 | 1 per 7,038 | 1 per 5,291 | Well below |
| Podiatrists | 6 | 1 per 26,981 | 1 per 14,706 | Well below |
| Plastic surgeons | 1 | 1 per 161,883 | 1 per 58,824 | Well below |
Private-sector health care employers in Bell County, 2024
2024 annual averages for the whole county. Offices of dentists are 21.9% of them, above the US share of 18.5%.
- Ambulatory health care establishments457Average employment 9,157
- Offices of physicians138
- Offices of dentists100
- Offices of other health practitioners132
What we'd prioritize for a Killeen practice
Chosen by fixed rules from the figures above.
Room to stand out for dermatologists
Killeen has 0.1 times the US number of NPI-registered dermatologists per resident (one for every 161,883 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
Get into local search early
Across the seven provider groups on this page, Killeen has 12.5 NPI-registered providers per 10,000 residents, against 22.3 for the US. The thinnest group is dermatologists, at 0.1 times the US rate. Fewer competitors to outrank: we would start with local SEO.
Be easy to find for people who just moved here
Killeen grew by 8,697 residents (+5.7%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
Show the practice on social media
Median age 30.3 (US 38.9). Regular posts showing the team and office are part of our social media plan.
Texas advertising rules to know
The Texas page quotes the 5 state rules we check before anything goes live.
Talk to Us About Your Killeen Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.