Staunton, VA

Staunton, VA: Marketing for Dental & Medical Practices

Public data on Staunton, and what we would do first for a practice there because of it.

26,801residents (2025 estimate)
11NPI-registered dentists
$65,581median household income
Residents

Staunton at a glance

Furthest from the US: share of residents who speak Spanish at home (3.4% against 13.6%), then share of residents 65 and older (21.3% against 17.2%).

  • Residents, July 2025 estimate26,801Up 4.1% from the April 2020 base of 25,750
  • Median household income$65,581Well below Virginia ($93,170), below the US ($80,734)
  • Median age39.9Close to both Virginia (39.0) and the US (38.9)
  • Residents 65 and older21.3%Well above both Virginia (16.7%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)37.7%Below Virginia (42.2%), above the US (35.7%)
  • Speak Spanish at home (residents 5+)3.4%Well below both Virginia (7.9%) and the US (13.6%)

The share who speak Spanish at home is where Staunton and Harrisonburg (22 miles apart) differ most: 3.4% against 20.1%, then the share of residents 65 and older (21.3% against 10.5%).

Local context

Local healthcare landscape in Staunton

Augusta Health describes its main campus as located in Fishersville, Virginia, and says its care began with predecessor hospitals in Staunton and Waynesboro. Its locations page says it serves Augusta County, Staunton, Waynesboro, and the surrounding communities in the Shenandoah Valley. Within Staunton, the city's West End Revitalization Strategies Plan calls the West End a collection of neighborhoods and says life-long residents identified them, though none have official designations. Those names include Gray Addition, Lewiston, Locust Hill, Park Hill, Franklin Hill, Middlebrook Park and West Johnson. The city has also created a Neighborhood Action Plan for the historic community of Uniontown, a neighborhood whose recorded past began soon after the Civil War.

Neighborhoods and areas

  • Gray Addition
  • Lewiston
  • Locust Hill
  • Park Hill
  • Franklin Hill
  • Middlebrook Park
  • West Johnson
  • Uniontown

Sources for this section

Providers

Who practices in Staunton

NPI-registered providers with a practice address in Staunton, by primary specialty (people, not offices). Per resident, Staunton is furthest above the US among dermatologists (2.0 times the US rate) and lowest among plastic surgeons (none registered).

SpecialtyIn StauntonResidents per providerUSAgainst the US
Dentists111 per 2,4361 per 1,340Well below
Chiropractors111 per 2,4361 per 3,311Well above
Dermatologists31 per 8,9341 per 17,857Well above
Physical therapists201 per 1,3401 per 1,181Below
Optometrists41 per 6,7001 per 5,291Well below
Podiatrists11 per 26,8011 per 14,706Well below
Plastic surgeons0–1 per 58,824Well below
Employers

Private-sector health care employers in Staunton city, 2024

2024 annual averages for the whole county. Offices of physicians are 17.5% of them, well below the US share of 32.6%.

  • Ambulatory health care establishments57Average employment 800
  • Offices of physicians10
  • Offices of dentists10
  • Offices of other health practitioners22
Our plan

What we'd prioritize for a Staunton practice

Chosen by fixed rules from the figures above.

  1. Room to stand out for plastic surgeons

    No NPI-registered plastic surgeons list a practice address in Staunton (nationally there is one for every 58,824 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.

  2. Medicare-age services and an easy-to-read site

    21.3% of Staunton residents are 65 or older, against 17.2% for the US. Medicare-age services get their own pages, with large type and the phone number one tap away (website design).

  3. Get into local search early

    Across the seven provider groups on this page, Staunton has 18.7 NPI-registered providers per 10,000 residents, against 22.3 for the US. The thinnest group is plastic surgeons, with none registered. Fewer competitors to outrank: we would start with local SEO.

  4. Put insurance and payment options up front

    Median household income $65,581 (US $80,734). Plans accepted and financing belong on every page of the website.

Location pages near Staunton

Talk to Us About Your Staunton Practice

  • No Long-Term Contracts
  • HIPAA-Compliant
  • 4–6 Week Delivery

Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.