Roanoke, VA: Marketing for Dental & Medical Practices
Public data on Roanoke, and what we would do first for a practice there because of it.
Roanoke at a glance
Furthest from the US: share of residents who speak Spanish at home (6.5% against 13.6%), then median household income ($55,378 against $80,734).
- Residents, July 2025 estimate99,111Down 0.9% from the April 2020 base of 100,017
- Median household income$55,378Well below both Virginia ($93,170) and the US ($80,734)
- Median age38.3Close to both Virginia (39.0) and the US (38.9)
- Residents 65 and older17.8%Above both Virginia (16.7%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)30.0%Well below Virginia (42.2%), below the US (35.7%)
- Speak Spanish at home (residents 5+)6.5%Below Virginia (7.9%), well below the US (13.6%)
The share who speak Spanish at home is where Roanoke and Lynchburg (43 miles apart) differ most: 6.5% against 3.0%, then the median age (38.3 against 28.6).
Local healthcare landscape in Roanoke
Carilion Clinic says it is based in Roanoke, Va., and describes a network of hospitals, primary and specialty physician practices and other complementary services. The Virginia Tech Carilion School of Medicine names Carilion Clinic as its health system partner and says the medical school is within a half-mile of Carilion Roanoke Memorial Hospital. The City of Roanoke publishes neighborhood organization and watch group pages that include Gainsboro, Grandin Court, Greater Deyerle, Mountain View, Old Southwest, Wasena and Raleigh Court. The Raleigh Court Neighborhood Association page says the association represents Raleigh Court, Center Hill, Ghent, Lakewood, Lee-Hy Court, Rosalind Hills, Virginia Heights, and Westhampton.
Neighborhoods and areas
- Gainsboro
- Grandin Court
- Greater Deyerle
- Mountain View
- Old Southwest
- Wasena
- Raleigh Court
- Ghent
Sources for this section
Who practices in Roanoke
NPI-registered providers with a practice address in Roanoke, by primary specialty (people, not offices). Per resident, Roanoke is furthest above the US among dermatologists (3.2 times the US rate) and lowest among plastic surgeons (0.6 times).
| Specialty | In Roanoke | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 80 | 1 per 1,239 | 1 per 1,340 | Above |
| Chiropractors | 21 | 1 per 4,720 | 1 per 3,311 | Well below |
| Dermatologists | 18 | 1 per 5,506 | 1 per 17,857 | Well above |
| Physical therapists | 97 | 1 per 1,022 | 1 per 1,181 | Above |
| Optometrists | 21 | 1 per 4,720 | 1 per 5,291 | Above |
| Podiatrists | 20 | 1 per 4,956 | 1 per 14,706 | Well above |
| Plastic surgeons | 1 | 1 per 99,111 | 1 per 58,824 | Well below |
Private-sector health care employers in Roanoke city, 2024
2024 annual averages for the whole county. Offices of dentists are 12.8% of them, well below the US share of 18.5%.
- Ambulatory health care establishments187Average employment 2,840
- Offices of physicians47
- Offices of dentists24
- Offices of other health practitioners62
What we'd prioritize for a Roanoke practice
Chosen by fixed rules from the figures above.
A crowded field for dermatologists
3.2 times the US number of NPI-registered dermatologists per resident (one per 5,506 residents). A dermatologist here needs a clear focus and real reviews: see our marketing for dermatologists.
Put insurance and payment options up front
Median household income $55,378 (US $80,734). Plans accepted and financing belong on every page of the website.
Room to stand out for plastic surgeons
Roanoke has 0.6 times the US number of NPI-registered plastic surgeons per resident (one for every 99,111 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
Talk to Us About Your Roanoke Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.