Winston-Salem, NC: Marketing for Dental & Medical Practices
Public data on Winston-Salem, and what we would do first for a practice there because of it.
Winston-Salem at a glance
Furthest from the US: median household income ($59,268 against $80,734), then share of residents 65 and older (15.3% against 17.2%).
- Residents, July 2025 estimate257,271Up 3.1% from the April 2020 base of 249,549
- Median household income$59,268Below North Carolina ($72,388), well below the US ($80,734)
- Median age35.9Below both North Carolina (39.1) and the US (38.9)
- Residents 65 and older15.3%Below both North Carolina (17.2%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)39.5%Above both North Carolina (35.6%) and the US (35.7%)
- Speak Spanish at home (residents 5+)15.1%Well above North Carolina (8.6%), above the US (13.6%)
The share who speak Spanish at home is where Winston-Salem and High Point (17 miles apart) differ most: 15.1% against 10.3%, then the share with a bachelor's degree or higher (39.5% against 34.0%).
Local healthcare landscape in Winston-Salem
Atrium Health Wake Forest Baptist describes itself as an academic health system based in Winston-Salem, North Carolina. Its page names two main components, an integrated clinical system and Wake Forest School of Medicine. It also names Atrium Health Wake Forest Baptist Medical Center as a tertiary-care hospital in Winston-Salem. Novant Health Forsyth Medical Center in Winston-Salem says it has been part of the community since 1888. The city's National Register of Historic Places page lists Ardmore Historic District, Holly Avenue Historic District, Washington Park Historic District, West Salem Historic District and Reynolda Historic District among Forsyth County properties, and its local historic districts page names Old Salem Historic District, Bethabara Historic District and West End Historic Overlay District.
Neighborhoods and areas
- Ardmore
- Holly Avenue Historic District
- Washington Park
- West Salem
- Reynolda
- Old Salem
- Bethabara
- West End
Sources for this section
Who practices in Winston-Salem
NPI-registered providers with a practice address in Winston-Salem, by primary specialty (people, not offices). Per resident, Winston-Salem is furthest above the US among dermatologists (1.9 times the US rate) and lowest among chiropractors (0.6 times).
| Specialty | In Winston-Salem | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 191 | 1 per 1,347 | 1 per 1,340 | Close |
| Chiropractors | 45 | 1 per 5,717 | 1 per 3,311 | Well below |
| Dermatologists | 28 | 1 per 9,188 | 1 per 17,857 | Well above |
| Physical therapists | 240 | 1 per 1,072 | 1 per 1,181 | Above |
| Optometrists | 50 | 1 per 5,145 | 1 per 5,291 | Close |
| Podiatrists | 21 | 1 per 12,251 | 1 per 14,706 | Well above |
| Plastic surgeons | 5 | 1 per 51,454 | 1 per 58,824 | Above |
Private-sector health care employers in Forsyth County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 25.1% of them, below the US share of 27.8%.
- Ambulatory health care establishments742Average employment 11,378
- Offices of physicians228
- Offices of dentists144
- Offices of other health practitioners186
What we'd prioritize for a Winston-Salem practice
Chosen by fixed rules from the figures above.
A crowded field for dermatologists
1.9 times the US number of NPI-registered dermatologists per resident (one per 9,188 residents). A dermatologist here needs a clear focus and real reviews: see our marketing for dermatologists.
Put insurance and payment options up front
Median household income $59,268 (US $80,734). Plans accepted and financing belong on every page of the website.
Room to stand out for chiropractors
Winston-Salem has 0.6 times the US number of NPI-registered chiropractors per resident (one for every 5,717 residents). Fewer local competitors in search for a chiropractor. See our marketing for chiropractors.
Location pages near Winston-Salem
Talk to Us About Your Winston-Salem Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.