St. Clair Shores, MI

St. Clair Shores, MI: Marketing for Dental & Medical Practices

Public data on St. Clair Shores, and what we would do first for a practice there because of it.

57,872residents (2025 estimate)
102NPI-registered dentists
$73,500median household income
Residents

St. Clair Shores at a glance

Furthest from the US: share of residents who speak Spanish at home (0.9% against 13.6%), then share of residents 65 and older (22.1% against 17.2%).

  • Residents, July 2025 estimate57,872Down 1.7% from the April 2020 base of 58,877
  • Median household income$73,500Close to Michigan ($72,875), below the US ($80,734)
  • Median age43.8Above both Michigan (40.2) and the US (38.9)
  • Residents 65 and older22.1%Above Michigan (18.6%), well above the US (17.2%)
  • Bachelor's degree or higher (residents 25+)29.7%Below both Michigan (32.5%) and the US (35.7%)
  • Speak Spanish at home (residents 5+)0.9%Well below both Michigan (3.1%) and the US (13.6%)

The share with a bachelor's degree or higher is where St. Clair Shores and Warren (7 miles apart) differ most: 29.7% against 21.0%, then the share of residents 65 and older (22.1% against 16.5%).

Local context

Local healthcare landscape in St. Clair Shores

St. Clair Shores' 2024 Master Plan names Ten Mile Parkway, Nine-Mack Downtown, the Nautical Mile Marina District, Motor Mile and the 13 Mile/Harper Commercial District. The plan says the Nautical Mile Marina District includes the Jefferson Avenue frontage and describes Motor Mile as a segment of Nine Mile Road. The city's Resident Information page lists Ascension St. John Hospital Health Center at 21000 12 Mile Rd. in St. Clair Shores under local hospitals and urgent care facilities. Henry Ford St. John Hospital, at 22101 Moross Rd in Detroit, describes a Level I Trauma Center and a Level II Pediatric Trauma Center. Henry Ford Warren Hospital, at 11800 12 Mile Rd in Warren, describes 24/7 emergency care along with a Level III Adult Trauma Center.

Neighborhoods and areas

  • Ten Mile Parkway
  • Nine-Mack Downtown
  • Nautical Mile Marina District
  • Motor Mile
  • 13 Mile/Harper Commercial District

Sources for this section

Providers

Who practices in St. Clair Shores

NPI-registered providers with a practice address in St. Clair Shores, by primary specialty (people, not offices). Per resident, St. Clair Shores is furthest above the US among podiatrists (3.8 times the US rate) and lowest among optometrists (0.9 times).

SpecialtyIn St. Clair ShoresResidents per providerUSAgainst the US
Dentists1021 per 5671 per 1,340Well above
Chiropractors241 per 2,4111 per 3,311Well above
Dermatologists41 per 14,4681 per 17,857Well above
Physical therapists771 per 7521 per 1,181Well above
Optometrists101 per 5,7871 per 5,291Below
Podiatrists151 per 3,8581 per 14,706Well above
Plastic surgeons31 per 19,2911 per 58,824Well above
Employers

Private-sector health care employers in Macomb County, 2024

2024 annual averages for the whole county. Offices of dentists are 24.9% of them, well above the US share of 18.5%.

  • Ambulatory health care establishments1,391Average employment 21,558
  • Offices of physicians415
  • Offices of dentists346
  • Offices of other health practitioners377
Our plan

What we'd prioritize for a St. Clair Shores practice

Chosen by fixed rules from the figures above.

  1. A crowded field for podiatrists

    3.8 times the US number of NPI-registered podiatrists per resident (one per 3,858 residents). A podiatrist here needs a clear focus and real reviews: see our marketing for podiatrists.

  2. Reviews and your Google Business Profile first

    One NPI-registered dentist per 567 residents in St. Clair Shores (US: one per 1,340). That is 2.4 times the national rate. We would start with the Google Business Profile and review management.

  3. Keep the patients you already have

    St. Clair Shores had 1,005 fewer residents in July 2025 than in April 2020 (−1.7%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.

  4. Medicare-age services and an easy-to-read site

    22.1% of St. Clair Shores residents are 65 or older, against 17.2% for the US. Medicare-age services get their own pages, with large type and the phone number one tap away (website design).

Location pages near St. Clair Shores

Talk to Us About Your St. Clair Shores Practice

  • No Long-Term Contracts
  • HIPAA-Compliant
  • 4–6 Week Delivery

Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.