Soledad, CA: Marketing for Dental & Medical Practices
Public data on Soledad, and what we would do first for a practice there because of it.
Soledad at a glance
Furthest from the US: share with a bachelor's degree or higher (6.4% against 35.7%), then share of residents who speak Spanish at home (65.6% against 13.6%).
- Residents, July 2025 estimate26,357Down 2.1% from the April 2020 base of 26,926
- Median household income$96,862Close to California ($99,122), above the US ($80,734)
- Median age35.8Below both California (37.9) and the US (38.9)
- Residents 65 and older6.1%Well below both California (15.7%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)6.4%Well below both California (37.1%) and the US (35.7%)
- Speak Spanish at home (residents 5+)65.6%Well above both California (28.3%) and the US (13.6%)
The share with a bachelor's degree or higher is where Soledad and Salinas (25 miles apart) differ most: 6.4% against 16.5%, then the share of residents 65 and older (6.1% against 10.6%).
Local healthcare landscape in Soledad
Mee Memorial Hospital lists its address as 300 Canal Street in King City. Its page lists 24-hour emergency services and says it serves the residents of South Monterey County and surrounding communities. Soledad's General Plan, adopted in 2005, says a specific plan will be required in advance of annexation and development of each sub-area identified on the Land Use Diagram, and describes the Northwest Expansion Area, North Entry Commercial, San Vicente West, Mirassou, and Miravale II, which it calls an expansion area. It also names the Front Street Improvement Plan and the Downtown Specific Plan, and describes the Front Street Improvement Plan as a framework for the revitalization of downtown Soledad.
Neighborhoods and areas
- Mirassou
- San Vicente West
- Miravale II
Sources for this section
Who practices in Soledad
NPI-registered providers with a practice address in Soledad, by primary specialty (people, not offices). Per resident, Soledad is closest to the US rate among dentists (0.9 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Soledad | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 17 | 1 per 1,550 | 1 per 1,340 | Below |
| Chiropractors | 0 | – | 1 per 3,311 | Well below |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 0 | – | 1 per 1,181 | Well below |
| Optometrists | 1 | 1 per 26,357 | 1 per 5,291 | Well below |
| Podiatrists | 0 | – | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Monterey County, 2024
2024 annual averages for the whole county. Offices of physicians are 42.8% of them, well above the US share of 32.6%.
- Ambulatory health care establishments767Average employment 7,249
- Offices of physicians328
- Offices of dentists170
- Offices of other health practitioners174
What we'd prioritize for a Soledad practice
Chosen by fixed rules from the figures above.
Room to stand out for chiropractors
No NPI-registered chiropractors list a practice address in Soledad (nationally there is one for every 3,311 residents). Fewer local competitors in search for a chiropractor. See our marketing for chiropractors.
Get into local search early
Across the seven provider groups on this page, Soledad has 6.8 NPI-registered providers per 10,000 residents, against 22.3 for the US. The thinnest group is chiropractors, with none registered. Fewer competitors to outrank: we would start with local SEO.
Spanish-language service pages
65.6% of Soledad residents speak Spanish at home (US 13.6%). Main service pages, forms and review requests get a Spanish version on the website.
Keep the patients you already have
Soledad had 569 fewer residents in July 2025 than in April 2020 (−2.1%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
California advertising rules to know
The California page quotes the 5 state rules we check before anything goes live.
Talk to Us About Your Soledad Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.