Monterey, CA: Marketing for Dental & Medical Practices
Public data on Monterey, and what we would do first for a practice there because of it.
Monterey at a glance
Furthest from the US: share with a bachelor's degree or higher (52.9% against 35.7%), then median household income ($102,846 against $80,734).
- Residents, July 2025 estimate28,953Down 4.2% from the April 2020 base of 30,218
- Median household income$102,846Above California ($99,122), well above the US ($80,734)
- Median age37.5Close to California (37.9), below the US (38.9)
- Residents 65 and older21.2%Well above both California (15.7%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)52.9%Well above both California (37.1%) and the US (35.7%)
- Speak Spanish at home (residents 5+)15.1%Well below California (28.3%), above the US (13.6%)
The share who speak Spanish at home is where Monterey and Seaside (4 miles apart) differ most: 15.1% against 35.1%, then the share with a bachelor's degree or higher (52.9% against 29.6%).
Local healthcare landscape in Monterey
Montage Health says it is based in Monterey County, California, and lists Community Hospital of the Monterey Peninsula among its family of organizations. A new Community Hospital of the Monterey Peninsula building opened on Holman Highway in 1962, and Montage Health gives its address as 23625 Holman Highway, Monterey, CA 93940. Community Hospital describes accredited or nationally recognized services in areas such as heart, cancer, stroke, maternity, and diabetes care. Montage Medical Group lists primary care physicians and specialists providing care at offices in Monterey, Carmel, and Marina, and Montage Orthopedics and Sports Medicine lists bone, joint, and spine care in Monterey. The City of Monterey's neighborhoods page says Monterey comprises 15 neighborhoods reaching over eight square miles, among them Aguajito Oaks, Alta Mesa, Casanova Oak Knoll, Del Monte Beach, New Monterey, Old Town and Skyline Forest. The city adds that neighborhood associations are not official entities of the City of Monterey.
Neighborhoods and areas
- Aguajito Oaks
- Alta Mesa
- Casanova Oak Knoll
- Del Monte Beach
- New Monterey
- Old Town
- Skyline Forest
Sources for this section
Who practices in Monterey
NPI-registered providers with a practice address in Monterey, by primary specialty (people, not offices). Per resident, Monterey is furthest above the US among plastic surgeons (8.1 times the US rate) and lowest among podiatrists (3.0 times).
| Specialty | In Monterey | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 78 | 1 per 371 | 1 per 1,340 | Well above |
| Chiropractors | 31 | 1 per 934 | 1 per 3,311 | Well above |
| Dermatologists | 12 | 1 per 2,413 | 1 per 17,857 | Well above |
| Physical therapists | 96 | 1 per 302 | 1 per 1,181 | Well above |
| Optometrists | 17 | 1 per 1,703 | 1 per 5,291 | Well above |
| Podiatrists | 6 | 1 per 4,826 | 1 per 14,706 | Well above |
| Plastic surgeons | 4 | 1 per 7,238 | 1 per 58,824 | Well above |
Private-sector health care employers in Monterey County, 2024
2024 annual averages for the whole county. Offices of physicians are 42.8% of them, well above the US share of 32.6%.
- Ambulatory health care establishments767Average employment 7,249
- Offices of physicians328
- Offices of dentists170
- Offices of other health practitioners174
What we'd prioritize for a Monterey practice
Chosen by fixed rules from the figures above.
A crowded field for dermatologists
7.4 times the US number of NPI-registered dermatologists per resident (one per 2,413 residents). A dermatologist here needs a clear focus and real reviews: see our marketing for dermatologists.
Keep the patients you already have
Monterey had 1,265 fewer residents in July 2025 than in April 2020 (−4.2%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
Reviews and your Google Business Profile first
One NPI-registered dentist per 371 residents in Monterey (US: one per 1,340). That is 3.6 times the national rate. We would start with the Google Business Profile and review management.
Medicare-age services and an easy-to-read site
21.2% of Monterey residents are 65 or older, against 17.2% for the US. Medicare-age services get their own pages, with large type and the phone number one tap away (website design).
California advertising rules to know
The California page quotes the 5 state rules we check before anything goes live.
Talk to Us About Your Monterey Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.