Seaside, CA

Seaside, CA: Marketing for Dental & Medical Practices

Public data on Seaside, and what we would do first for a practice there because of it.

31,636residents (2025 estimate)
14NPI-registered dentists
$85,311median household income
Residents

Seaside at a glance

Furthest from the US: share of residents who speak Spanish at home (35.1% against 13.6%), then share of residents 65 and older (12.8% against 17.2%).

  • Residents, July 2025 estimate31,636Down 2.3% from the April 2020 base of 32,383
  • Median household income$85,311Below California ($99,122), above the US ($80,734)
  • Median age34.0Below both California (37.9) and the US (38.9)
  • Residents 65 and older12.8%Below California (15.7%), well below the US (17.2%)
  • Bachelor's degree or higher (residents 25+)29.6%Well below California (37.1%), below the US (35.7%)
  • Speak Spanish at home (residents 5+)35.1%Well above both California (28.3%) and the US (13.6%)

The share who speak Spanish at home is where Seaside and Monterey (4 miles apart) differ most: 35.1% against 15.1%, then the share with a bachelor's degree or higher (29.6% against 52.9%).

Local context

Local healthcare landscape in Seaside

The City of Seaside's 2040 General Plan, adopted May 16, 2024, refers to close proximity to the Community Hospital of the Monterey Peninsula. Montage Health, which lists the hospital among its organizations, links a fact sheet that gives the location as 23625 Holman Highway, Monterey, California, so the hospital is in Monterey, not Seaside. The city's Existing Conditions Report lists Seaside's neighborhoods, among them Cabrillo/Laguna Grande, Rousch, Kimball, Terrace East, Noche Buena, Hannon, Del Monte Heights and Olympia, and notes that there are still distinct areas that vary based on physical characteristics. The General Plan also names the Terrace, Olympia, Noche Buena and Rousch neighborhoods.

Providers

Who practices in Seaside

NPI-registered providers with a practice address in Seaside, by primary specialty (people, not offices). Per resident, Seaside is closest to the US rate among dentists (0.6 times the US rate) and lowest among plastic surgeons (none registered).

SpecialtyIn SeasideResidents per providerUSAgainst the US
Dentists141 per 2,2601 per 1,340Well below
Chiropractors21 per 15,8181 per 3,311Well below
Dermatologists0–1 per 17,857Well below
Physical therapists31 per 10,5451 per 1,181Well below
Optometrists31 per 10,5451 per 5,291Well below
Podiatrists0–1 per 14,706Well below
Plastic surgeons0–1 per 58,824Well below
Employers

Private-sector health care employers in Monterey County, 2024

2024 annual averages for the whole county. Offices of physicians are 42.8% of them, well above the US share of 32.6%.

  • Ambulatory health care establishments767Average employment 7,249
  • Offices of physicians328
  • Offices of dentists170
  • Offices of other health practitioners174
Our plan

What we'd prioritize for a Seaside practice

Chosen by fixed rules from the figures above.

  1. Room to stand out for dermatologists

    No NPI-registered dermatologists list a practice address in Seaside (nationally there is one for every 17,857 residents). Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.

  2. Get into local search early

    Across the seven provider groups on this page, Seaside has 7.0 NPI-registered providers per 10,000 residents, against 22.3 for the US. The thinnest group is dermatologists, with none registered. Fewer competitors to outrank: we would start with local SEO.

  3. Keep the patients you already have

    Seaside had 747 fewer residents in July 2025 than in April 2020 (−2.3%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.

  4. Spanish-language service pages

    35.1% of Seaside residents speak Spanish at home (US 13.6%). Main service pages, forms and review requests get a Spanish version on the website.

State rules

California advertising rules to know

The California page quotes the 5 state rules we check before anything goes live.

Talk to Us About Your Seaside Practice

  • No Long-Term Contracts
  • HIPAA-Compliant
  • 4–6 Week Delivery

Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.