San Rafael, CA: Marketing for Dental & Medical Practices

• Residents, July 2025 estimate59,410Down 3.0% from the April 2020 base of 61,278
• Median household income$119,435Well above both California ($99,122) and the US ($80,734)
• Median age43.2Above both California (37.9) and the US (38.9)
• Residents 65 and older20.3%Well above California (15.7%), above the US (17.2%)
• Bachelor's degree or higher (residents 25+)49.7%Well above both California (37.1%) and the US (35.7%)
• Speak Spanish at home (residents 5+)28.3%Close to California (28.3%), well above the US (13.6%)

The share who speak Spanish at home is where San Rafael and Novato (8 miles apart) differ most: 28.3% against 20.3%, then the share of residents 65 and older (20.3% against 24.0%).

1. Keep the patients you already have

   San Rafael had 1,868 fewer residents in July 2025 than in April 2020 (−3.0%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.

2. A crowded field for dermatologists

   3.0 times the US number of NPI-registered dermatologists per resident (one per 5,941 residents). A dermatologist here needs a clear focus and real reviews: see our marketing for dermatologists.

3. Reviews and your Google Business Profile first

   One NPI-registered dentist per 675 residents in San Rafael (US: one per 1,340). We would start with the Google Business Profile and review management.

4. Spanish-language service pages

   28.3% of San Rafael residents speak Spanish at home (US 13.6%). Main service pages, forms and review requests get a Spanish version on the website.

• Novato, CA8 miles
• Richmond, CA8 miles
• Berkeley, CA14 miles
• Vallejo, CA16 miles
• Petaluma, CA19 miles
• Daly City, CA19 miles