Daly City, CA: Marketing for Dental & Medical Practices
Public data on Daly City, and what we would do first for a practice there because of it.
Daly City at a glance
Furthest from the US: median household income ($123,547 against $80,734), then share of residents 65 and older (20.4% against 17.2%).
- Residents, July 2025 estimate101,261Down 3.5% from the April 2020 base of 104,905
- Median household income$123,547Well above both California ($99,122) and the US ($80,734)
- Median age42.6Above both California (37.9) and the US (38.9)
- Residents 65 and older20.4%Well above California (15.7%), above the US (17.2%)
- Bachelor's degree or higher (residents 25+)38.9%Above both California (37.1%) and the US (35.7%)
- Speak Spanish at home (residents 5+)13.6%Well below California (28.3%), close to the US (13.6%)
The share who speak Spanish at home is where Daly City and South San Francisco (6 miles apart) differ most: 13.6% against 20.8%, then the median household income ($123,547 against $136,578).
Local healthcare landscape in Daly City
Daly City's own directory of hospitals and medical centers lists Seton Medical Center at 1900 Sullivan Avenue, Physician's Medical Center at 901 Campus Drive and North County Health Center at 380 90th Street. San Mateo County Health names its page for 380 90th Street the Daly City Health Center and lists pediatrics among the services offered there. The city's directory also lists San Mateo County General Hospital at 222 E 39th Avenue in San Mateo. The city's 2030 General Plan Land Use Element divides Daly City into 13 planning areas, among them Westlake, Francis, Skyline, Serramonte, Hillside, Crocker, Southern Hills and Bayshore, and its Hospitals land use designation relates primarily to the Seton Medical Center complex located on Sullivan Avenue.
Neighborhoods and areas
- Westlake
- Skyline
- Serramonte
- Hillside
- Crocker
- Southern Hills
- Bayshore
Sources for this section
Who practices in Daly City
NPI-registered providers with a practice address in Daly City, by primary specialty (people, not offices). Per resident, Daly City is furthest above the US among optometrists (2.0 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Daly City | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 109 | 1 per 929 | 1 per 1,340 | Well above |
| Chiropractors | 22 | 1 per 4,603 | 1 per 3,311 | Well below |
| Dermatologists | 1 | 1 per 101,261 | 1 per 17,857 | Well below |
| Physical therapists | 54 | 1 per 1,875 | 1 per 1,181 | Well below |
| Optometrists | 38 | 1 per 2,665 | 1 per 5,291 | Well above |
| Podiatrists | 8 | 1 per 12,658 | 1 per 14,706 | Above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in San Mateo County, 2024
2024 annual averages for the whole county. Offices of dentists are 28.3% of them, well above the US share of 18.5%.
- Ambulatory health care establishments1,744Average employment 20,991
- Offices of physicians532
- Offices of dentists493
- Offices of other health practitioners428
What we'd prioritize for a Daly City practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Daly City (nationally there is one for every 58,824 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
Keep the patients you already have
Daly City had 3,644 fewer residents in July 2025 than in April 2020 (−3.5%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
A crowded field for optometrists
2.0 times the US number of NPI-registered optometrists per resident (one per 2,665 residents). A optometrist here needs a clear focus and real reviews: see our marketing for optometrists.
Reviews and your Google Business Profile first
One NPI-registered dentist per 929 residents in Daly City (US: one per 1,340). We would start with the Google Business Profile and review management.
California advertising rules to know
The California page quotes the 5 state rules we check before anything goes live.
Talk to Us About Your Daly City Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.
