Richmond, CA: Marketing for Dental & Medical Practices
Public data on Richmond, and what we would do first for a practice there because of it.
Richmond at a glance
Furthest from the US: share of residents who speak Spanish at home (39.5% against 13.6%), then share of residents 65 and older (14.5% against 17.2%).
- Residents, July 2025 estimate114,861Down 1.2% from the April 2020 base of 116,239
- Median household income$95,391Below California ($99,122), above the US ($80,734)
- Median age37.9Close to both California (37.9) and the US (38.9)
- Residents 65 and older14.5%Below both California (15.7%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)33.0%Below both California (37.1%) and the US (35.7%)
- Speak Spanish at home (residents 5+)39.5%Well above both California (28.3%) and the US (13.6%)
The share who speak Spanish at home is where Richmond and Berkeley (7 miles apart) differ most: 39.5% against 8.9%, then the share with a bachelor's degree or higher (33.0% against 74.9%).
Local healthcare landscape in Richmond
Kaiser Permanente lists Richmond Medical Center as a hospital at 901 Nevin Ave in Richmond, with emergency services available 7 days, 24 hours. Its featured services at that location include urgent and after-hours care, emergency medicine, pharmacy and laboratory, and chaplains are available on the inpatient clinical units. The City of Richmond's Neighborhood Councils page offers an interactive map for identifying which neighborhood and City Council District a person lives in, and it lists councils named Atchison Village, Belding Woods, Coronado, Iron Triangle, Marina Bay, Parchester Village, Point Richmond and Santa Fe. The Richmond Neighborhood Coordinating Council is described as the umbrella organization for the neighborhood councils. The Point Richmond Community Center is at 139 Washington Avenue, and the Point Richmond Neighborhood Council meets the last Wednesday of every month.
Neighborhoods and areas
- Atchison Village
- Belding Woods
- Coronado
- Iron Triangle
- Marina Bay
- Parchester Village
- Point Richmond
- Santa Fe
Sources for this section
Who practices in Richmond
NPI-registered providers with a practice address in Richmond, by primary specialty (people, not offices). Per resident, Richmond is closest to the US rate among plastic surgeons (0.5 times the US rate) and lowest among podiatrists (0.3 times).
| Specialty | In Richmond | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 37 | 1 per 3,104 | 1 per 1,340 | Well below |
| Chiropractors | 11 | 1 per 10,442 | 1 per 3,311 | Well below |
| Dermatologists | 3 | 1 per 38,287 | 1 per 17,857 | Well below |
| Physical therapists | 46 | 1 per 2,497 | 1 per 1,181 | Well below |
| Optometrists | 8 | 1 per 14,358 | 1 per 5,291 | Well below |
| Podiatrists | 2 | 1 per 57,431 | 1 per 14,706 | Well below |
| Plastic surgeons | 1 | 1 per 114,861 | 1 per 58,824 | Well below |
Private-sector health care employers in Contra Costa County, 2024
2024 annual averages for the whole county. Offices of dentists are 28.6% of them, well above the US share of 18.5%.
- Ambulatory health care establishments2,476Average employment 32,163
- Offices of physicians754
- Offices of dentists709
- Offices of other health practitioners580
What we'd prioritize for a Richmond practice
Chosen by fixed rules from the figures above.
Room to stand out for podiatrists
Richmond has 0.3 times the US number of NPI-registered podiatrists per resident (one for every 57,431 residents). Fewer local competitors in search for a podiatrist. See our marketing for podiatrists.
Get into local search early
Across the seven provider groups on this page, Richmond has 9.4 NPI-registered providers per 10,000 residents, against 22.3 for the US. The thinnest group is podiatrists, at 0.3 times the US rate. Fewer competitors to outrank: we would start with local SEO.
Spanish-language service pages
39.5% of Richmond residents speak Spanish at home (US 13.6%). Main service pages, forms and review requests get a Spanish version on the website.
Stand out among the dental offices nearby
Dentist offices make up 28.6% of the private-sector ambulatory health care establishments in Contra Costa County, against 18.5% nationally. A dental practice here needs one thing it is known for. See our dental practice marketing.
California advertising rules to know
The California page quotes the 5 state rules we check before anything goes live.
Talk to Us About Your Richmond Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.