Roseville, MN

Roseville, MN: Marketing for Dental & Medical Practices

Public data on Roseville, and what we would do first for a practice there because of it.

35,663residents (2025 estimate)
49NPI-registered dentists
$86,930median household income

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Local context

Local healthcare landscape in Roseville

Chapter 6 of the Roseville 2040 plan names Priority Areas and Opportunity Areas by place. Twin Lakes is a Priority Area, Southeast Roseville is a Priority Area covering the southeast corner of the community and the corridor along Larpenteur Avenue and Rice Street, and the HarMar Opportunity Area currently consists of an enclosed mall and other freestanding structures. The City of Roseville Economic Development Authority's healthcare page lists Allina Health, Entira Family Clinics, HealthPartners Park Nicollet and M Health Fairview, which it describes as a partnership between the University of Minnesota, University of Minnesota Physicians and Fairview Health Services, and it names the HealthPartners North Suburban Family Physicians Clinic Roseville. The city's fire department page says the department does not own ambulances to transport patients to the hospital, and that paramedics and transportation are provided by Allina Health Emergency Response.

Residents

Roseville at a glance

Furthest from the US: share of residents who speak Spanish at home (3.4% against 13.6%), then share with a bachelor's degree or higher (55.0% against 35.7%).

  • Residents, July 2025 estimate35,663Down 1.7% from the April 2020 base of 36,268
  • Median household income$86,930Close to Minnesota ($89,062), above the US ($80,734)
  • Median age41.1Above both Minnesota (38.8) and the US (38.9)
  • Residents 65 and older22.5%Well above both Minnesota (17.3%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)55.0%Well above both Minnesota (39.4%) and the US (35.7%)
  • Speak Spanish at home (residents 5+)3.4%Below Minnesota (4.2%), well below the US (13.6%)

Beside Shoreview, 5 miles away, Roseville differs most on the share who speak Spanish at home: 3.4% against 1.5%; next comes the median household income ($86,930 against $108,370).

Providers

Who practices in Roseville

NPI-registered providers with a practice address in Roseville, by primary specialty (people, not offices). Per resident, Roseville is furthest above the US among chiropractors (3.4 times the US rate) and lowest among plastic surgeons (none registered).

SpecialtyIn RosevilleResidents per providerUSAgainst the US
Dentists491 per 7281 per 1,340Well above
Chiropractors371 per 9641 per 3,311Well above
Dermatologists51 per 7,1331 per 17,857Well above
Physical therapists501 per 7131 per 1,181Well above
Optometrists71 per 5,0951 per 5,291Above
Podiatrists11 per 35,6631 per 14,706Well below
Plastic surgeons0–1 per 58,824Well below
Employers

Private-sector health care employers in Ramsey County, 2024

Annual averages for 2024, county-wide. 20.0% of these establishments are offices of physicians, well below the US share of 32.6%.

  • Ambulatory health care establishments970Average employment 21,404
  • Offices of physicians194
  • Offices of dentists188
  • Offices of other health practitioners315
Our plan

What we'd prioritize for a Roseville practice

Chosen by fixed rules from the figures above.

  1. Room to stand out for plastic surgeons

    No NPI-registered plastic surgeons list a practice address in Roseville (nationally there is one for every 58,824 residents). That leaves fewer local competitors for a plastic surgeon in search; see our marketing for plastic surgeons.

  2. A crowded field for chiropractors

    3.4 times the US number of NPI-registered chiropractors per resident (one per 964 residents). A chiropractor here needs a clear focus and real reviews: see our marketing for chiropractors.

  3. Start with reviews and the Google Business Profile

    One NPI-registered dentist per 728 residents in Roseville (US: one per 1,340). We would start with the Google Business Profile and review management.

  4. Keep the patients you already have

    Roseville had 605 fewer residents in July 2025 than in April 2020 (−1.7%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.

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Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.