Maplewood, MN: Marketing for Dental & Medical Practices
What the public data says about Maplewood, and the first steps we would take for a practice there as a result.
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Maplewood at a glance
The two figures furthest from the US are the share of residents who speak Spanish at home (8.8% against 13.6%) and the share of residents 65 and older (20.1% against 17.2%).
- Residents, July 2025 estimate40,717Down 3.2% from the April 2020 base of 42,073
- Median household income$91,394Close to Minnesota ($89,062), above the US ($80,734)
- Median age39.5Close to both Minnesota (38.8) and the US (38.9)
- Residents 65 and older20.1%Above both Minnesota (17.3%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)35.3%Below Minnesota (39.4%), close to the US (35.7%)
- Speak Spanish at home (residents 5+)8.8%Well above Minnesota (4.2%), well below the US (13.6%)
Beside Oakdale, 4 miles away, Maplewood differs most on the share who speak Spanish at home: 8.8% against 2.9%; next comes the share of residents 65 and older (20.1% against 17.2%).
Local healthcare landscape in Maplewood
M Health Fairview St. John's Hospital (formerly known as HealthEast St. John's Hospital) lists a Maplewood, MN address and says it is part of a 32-acre health care campus. Maplewood's 2040 Comprehensive Plan, adopted September 9, 2019, names the St. John's Hospital campus among its major employment centers, and the city established the North End (NE) Zoning District to guide future development and redevelopment in the area surrounding Maplewood Mall and St. John's Hospital. The plan cites the Gladstone Neighborhood Development Plan, completed in 2007, and lists among its guiding principles that the neighborhood maintains the resemblance of its historic past as a village. It says the Frost English Village will be completed in three phases, and it also describes Hillcrest Village, an area located in both Maplewood and St. Paul. The city adopted its North End Vision Plan in 2019.
Neighborhoods and areas
- Gladstone
- Hillcrest Village
- North End
Sources for this section
Who practices in Maplewood
NPI-registered providers with a practice address in Maplewood, by primary specialty (people, not offices). Per resident, dentists are the group furthest above the US (2.6 times the US rate) and plastic surgeons the lowest (none matched inside the city).
| Specialty | In Maplewood | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 80 | 1 per 509 | 1 per 1,340 | Well above |
| Chiropractors | 24 | 1 per 1,697 | 1 per 3,311 | Well above |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 51 | 1 per 798 | 1 per 1,181 | Well above |
| Optometrists | 15 | 1 per 2,714 | 1 per 5,291 | Well above |
| Podiatrists | 5 | 1 per 8,143 | 1 per 14,706 | Well above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
These counts include only providers whose practice address the Census Geocoder places inside Maplewood (727 of 754 providers' practice addresses in the surrounding ZIP codes matched), so they are a minimum: providers at addresses the geocoder could not match are left out.
Private-sector health care employers in Ramsey County, 2024
2024 annual averages for the whole county. 20.0% of these establishments are offices of physicians, well below the US share of 32.6%.
- Ambulatory health care establishments970Average employment 21,404
- Offices of physicians194
- Offices of dentists188
- Offices of other health practitioners315
What we'd prioritize for a Maplewood practice
Picked from the figures above by fixed rules.
Room to stand out for dermatologists
None of the NPI-registered dermatologists list a practice address in Maplewood; nationally there is one for every 17,857 residents. Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
Keep the patients you already have
Between April 2020 and July 2025, Maplewood lost 1,356 residents (−3.2%). With fewer newcomers, patient texting comes first, so existing patients keep coming back.
Reviews and your Google Business Profile first
Maplewood has one NPI-registered dentist for every 509 residents, against one per 1,340 nationally. That is 2.6 times the national rate. The Google Business Profile comes first, then review management.
A crowded field for chiropractors
Maplewood has 2.0 times the US number of NPI-registered chiropractors per resident, one for every 1,697 residents. A clear focus and real reviews matter for a chiropractor here; see our marketing for chiropractors.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Talk to Us About Your Maplewood Practice
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- Census Geocoder, 2020 census blocks (2020 and current address ranges)
- Census 2020 Block Assignment Files
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts are NPI records whose practice address the Census Geocoder places inside Maplewood, using 2020 census blocks.
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