Richfield, MN: Marketing for Dental & Medical Practices
Public data on Richfield, and what we would do first for a practice there because of it.
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Richfield at a glance
Furthest from the US: share with a bachelor's degree or higher (43.7% against 35.7%), then share of residents 65 and older (19.1% against 17.2%).
- Residents, July 2025 estimate36,593Down 1.1% from the April 2020 base of 37,002
- Median household income$85,132Below Minnesota ($89,062), above the US ($80,734)
- Median age39.4Close to both Minnesota (38.8) and the US (38.9)
- Residents 65 and older19.1%Above both Minnesota (17.3%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)43.7%Above Minnesota (39.4%), well above the US (35.7%)
- Speak Spanish at home (residents 5+)14.6%Well above Minnesota (4.2%), above the US (13.6%)
Beside Bloomington, 3 miles away, Richfield differs most on the share who speak Spanish at home: 14.6% against 8.1%; next comes the median household income ($85,132 against $93,211).
Who practices in Richfield
NPI-registered providers with a practice address in Richfield, by primary specialty (people, not offices). Per resident, podiatrists are the group furthest above the US (9.2 times the US rate) and plastic surgeons the lowest (none registered).
| Specialty | In Richfield | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 49 | 1 per 747 | 1 per 1,340 | Well above |
| Chiropractors | 23 | 1 per 1,591 | 1 per 3,311 | Well above |
| Dermatologists | 2 | 1 per 18,297 | 1 per 17,857 | Close |
| Physical therapists | 36 | 1 per 1,016 | 1 per 1,181 | Above |
| Optometrists | 13 | 1 per 2,815 | 1 per 5,291 | Well above |
| Podiatrists | 23 | 1 per 1,591 | 1 per 14,706 | Well above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Local healthcare landscape in Richfield
M Health Fairview Southdale Hospital is at 6401 France Ave. S in Edina and says it offers care to people living and working in the southwest Twin Cities metro area. Its page lists cardiology, orthopedics, oncology, obstetrics and neurosciences among its specialty services, and says telestroke technology is offered as part of the hospital's Thrombectomy-Capable Stroke Center. Richfield's own About page gives 1908 as the year the city was established and says it is named for the fertile farmland that once occupied the area. The city's comprehensive plan says the Lakes at Lyndale area is generally regarded as Richfield's downtown and serves as the center of commerce in the community. The same chapter says Cedar Avenue defines the eastern boundary of Richfield and describes master plans for the Cedar Avenue Corridor and for the Penn Avenue corridor between 68th Street and Highway 62. The implementation chapter lists the Airport Impact, Penn Avenue Corridor and Cedar Avenue Corridor Overlay Districts.
Neighborhoods and areas
- Lakes at Lyndale
- Cedar Avenue Corridor
- Penn Avenue
Sources for this section
Private-sector health care employers in Hennepin County, 2024
2024 annual averages for the whole county. Offices of physicians are 24.8% of them, well below the US share of 32.6%.
- Ambulatory health care establishments2,396Average employment 45,718
- Offices of physicians594
- Offices of dentists469
- Offices of other health practitioners750
What we'd prioritize for a Richfield practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Richfield (nationally there is one for every 58,824 residents). That leaves fewer local competitors for a plastic surgeon in search; see our marketing for plastic surgeons.
A crowded field for podiatrists
9.2 times the US number of NPI-registered podiatrists per resident (one per 1,591 residents). A clear focus and real reviews matter for a podiatrist here; see our marketing for podiatrists.
Reviews and your Google Business Profile first
Richfield has one NPI-registered dentist for every 747 residents, against one per 1,340 nationally. The Google Business Profile comes first, then review management.
Keep the patients you already have
Between April 2020 and July 2025, Richfield lost 409 residents (−1.1%). With fewer newcomers, patient texting comes first, so existing patients keep coming back.
Want this plan for your practice?
We review your website, SEO, Google Ads and booking flow, then send a personalized video showing what we would fix first. Free, with no obligation.
What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Talk to Us About Your Richfield Practice
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- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.