Bloomington, MN: Marketing for Dental & Medical Practices
Public data on Bloomington, and what we would do first for a practice there because of it.
Bloomington at a glance
Furthest from the US: share of residents who speak Spanish at home (8.1% against 13.6%), then share with a bachelor's degree or higher (46.2% against 35.7%).
- Residents, July 2025 estimate89,034Down 1.0% from the April 2020 base of 89,978
- Median household income$93,211Above both Minnesota ($89,062) and the US ($80,734)
- Median age41.1Above both Minnesota (38.8) and the US (38.9)
- Residents 65 and older20.6%Above both Minnesota (17.3%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)46.2%Above Minnesota (39.4%), well above the US (35.7%)
- Speak Spanish at home (residents 5+)8.1%Well above Minnesota (4.2%), well below the US (13.6%)
The share who speak Spanish at home is where Bloomington and Edina (5 miles apart) differ most: 8.1% against 2.1%, then the share with a bachelor's degree or higher (46.2% against 72.7%).
Local healthcare landscape in Bloomington
HealthPartners, a nonprofit, integrated health system, lists its address as 8170 33rd Ave S, Bloomington, MN 55425, and the City of Bloomington's Forward 2040 comprehensive plan also lists HealthPartners among the corporations in Bloomington. The city has its own Public Health Division, and Bloomington Public Health states its mission as engaging the community in promoting, protecting and improving the health of all. The City of Bloomington says key areas in the city are identified as development districts, and that current development districts include the South Loop District, the Penn American District and the Normandale Lake District. It describes the Penn American District as the area along American Boulevard predominantly between Penn Avenue and I-35W.
Neighborhoods and areas
- South Loop District
- Penn American District
- Normandale Lake District
Sources for this section
Who practices in Bloomington
NPI-registered providers with a practice address in Bloomington, by primary specialty (people, not offices). Per resident, Bloomington is furthest above the US among chiropractors (3.5 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Bloomington | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 66 | 1 per 1,349 | 1 per 1,340 | Close |
| Chiropractors | 94 | 1 per 947 | 1 per 3,311 | Well above |
| Dermatologists | 3 | 1 per 29,678 | 1 per 17,857 | Well below |
| Physical therapists | 117 | 1 per 761 | 1 per 1,181 | Well above |
| Optometrists | 44 | 1 per 2,024 | 1 per 5,291 | Well above |
| Podiatrists | 2 | 1 per 44,517 | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Hennepin County, 2024
2024 annual averages for the whole county. Offices of physicians are 24.8% of them, well below the US share of 32.6%.
- Ambulatory health care establishments2,396Average employment 45,718
- Offices of physicians594
- Offices of dentists469
- Offices of other health practitioners750
What we'd prioritize for a Bloomington practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Bloomington (nationally there is one for every 58,824 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
A crowded field for chiropractors
3.5 times the US number of NPI-registered chiropractors per resident (one per 947 residents). A chiropractor here needs a clear focus and real reviews: see our marketing for chiropractors.
Keep the patients you already have
Bloomington had 944 fewer residents in July 2025 than in April 2020 (−1.0%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
Medicare-age services and an easy-to-read site
20.6% of Bloomington residents are 65 or older, against 17.2% for the US. Medicare-age services get their own pages, with large type and the phone number one tap away (website design).
Location pages near Bloomington
Talk to Us About Your Bloomington Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.