Dental & Medical Practice Marketing in Lafayette, CA
Public data on Lafayette, and what we would do first for a practice there because of it.
Lafayette at a glance
The two figures furthest from the US are the share of residents who speak Spanish at home (3.1% against 13.6%) and the median household income ($228,250 against $80,734).
- Residents, July 2025 estimate25,313Down 0.3% from the April 2020 base of 25,399
- Median household income$228,250Well above both California ($99,122) and the US ($80,734)
- Median age45.7Well above California (37.9), above the US (38.9)
- Residents 65 and older21.3%Well above both California (15.7%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)79.0%Well above both California (37.1%) and the US (35.7%)
- Speak Spanish at home (residents 5+)3.1%Well below both California (28.3%) and the US (13.6%)
Beside Walnut Creek, 4 miles away, Lafayette differs most on the share who speak Spanish at home: 3.1% against 7.5%; next comes the median household income ($228,250 against $130,432).
Who practices in Lafayette
NPI-registered providers with a practice address in Lafayette, by primary specialty (people, not offices). Per resident, Lafayette is furthest above the US among optometrists (2.5 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Lafayette | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 32 | 1 per 791 | 1 per 1,340 | Well above |
| Chiropractors | 19 | 1 per 1,332 | 1 per 3,311 | Well above |
| Dermatologists | 1 | 1 per 25,313 | 1 per 17,857 | Well below |
| Physical therapists | 46 | 1 per 550 | 1 per 1,181 | Well above |
| Optometrists | 12 | 1 per 2,109 | 1 per 5,291 | Well above |
| Podiatrists | 2 | 1 per 12,657 | 1 per 14,706 | Above |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Local healthcare landscape in Lafayette
The City of Lafayette says it is located between Berkeley and Walnut Creek. John Muir Health, which calls itself a not-for-profit integrated system of doctors, hospitals and other services, lists John Muir Health Walnut Creek Medical Center and John Muir Health Concord Medical Center among its facilities, and says all hospitals are accredited by The Joint Commission. The city's Downtown Specific Plan names four downtown districts, West End, Downtown Retail, Plaza and East End, and says Downtown Retail and Plaza form the Downtown Core. The city's housing element refers to the Happy Valley and Burton Valley neighborhoods, and its General Plan circulation chapter describes a Burton Valley Corridor that includes Reliez Station Road, Glenside Drive and St. Mary's Road.
Neighborhoods and areas
- Happy Valley
- Burton Valley
- Downtown Core
Sources for this section
Private-sector health care employers in Contra Costa County, 2024
2024 annual averages for the whole county. 28.6% of these establishments are offices of dentists, well above the US share of 18.5%.
- Ambulatory health care establishments2,476Average employment 32,163
- Offices of physicians754
- Offices of dentists709
- Offices of other health practitioners580
What we'd prioritize for a Lafayette practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Lafayette (nationally there is one for every 58,824 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
Put elective and cash-pay services first
The median household income in Lafayette is $228,250, against $80,734 for the US. Elective work earns its own pages and budget, with Google and Facebook ads.
A crowded field for optometrists
2.5 times the US number of NPI-registered optometrists per resident (one per 2,109 residents). A clear focus and real reviews matter for a optometrist here; see our marketing for optometrists.
Detailed treatment pages first
Among Lafayette residents 25 and older, 79.0% hold a bachelor's degree or higher (US 35.7%). We would write detailed treatment pages first and build the SEO work on them.
California advertising rules to know
We check 5 California rules before anything goes live; the California page quotes each one.
Talk to Us About Your Lafayette Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.