Kentwood, MI: Marketing for Dental & Medical Practices
What the public data says about Kentwood, and the first steps we would take for a practice there as a result.
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Kentwood at a glance
The two figures furthest from the US are the share of residents who speak Spanish at home (5.2% against 13.6%) and the share of residents 65 and older (14.7% against 17.2%).
- Residents, July 2025 estimate54,776Up 0.8% from the April 2020 base of 54,320
- Median household income$74,373Close to Michigan ($72,875), below the US ($80,734)
- Median age35.1Below both Michigan (40.2) and the US (38.9)
- Residents 65 and older14.7%Well below Michigan (18.6%), below the US (17.2%)
- Bachelor's degree or higher (residents 25+)36.7%Above Michigan (32.5%), close to the US (35.7%)
- Speak Spanish at home (residents 5+)5.2%Well above Michigan (3.1%), well below the US (13.6%)
Beside Wyoming, 6 miles away, Kentwood differs most on the share who speak Spanish at home: 5.2% against 19.0%; next comes the share with a bachelor's degree or higher (36.7% against 25.5%).
Who practices in Kentwood
NPI-registered providers with a practice address in Kentwood, by primary specialty (people, not offices). Per resident, Kentwood is furthest above the US among dermatologists (3.6 times the US rate) and lowest among dentists (1.0 times).
| Specialty | In Kentwood | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 42 | 1 per 1,304 | 1 per 1,340 | Close |
| Chiropractors | 20 | 1 per 2,739 | 1 per 3,311 | Well above |
| Dermatologists | 11 | 1 per 4,980 | 1 per 17,857 | Well above |
| Physical therapists | 76 | 1 per 721 | 1 per 1,181 | Well above |
| Optometrists | 21 | 1 per 2,608 | 1 per 5,291 | Well above |
| Podiatrists | 4 | 1 per 13,694 | 1 per 14,706 | Above |
| Plastic surgeons | 3 | 1 per 18,259 | 1 per 58,824 | Well above |
These counts include only providers whose practice address the Census Geocoder places inside Kentwood (533 of 535 providers' practice addresses in the surrounding ZIP codes matched), so they are a minimum: providers at addresses the geocoder could not match are left out.
Local healthcare landscape in Kentwood
The City of Kentwood's Health page links to Spectrum Health, Saint Mary's Health Care, Metro Health Hospital, Forest View Psychiatric Hospital and Pine Rest Christian Mental Health Services under local hospitals. Forest View Hospital gives its address as 1055 Medical Park Dr. SE, Grand Rapids, and says it is located just seven miles southeast of downtown Grand Rapids. Pine Rest lists hospital admissions at 300 68th Street SE, also with a Grand Rapids address. The city's Master Plan refers to Area 6 and Area 13, noting the development of Bretonfield, which it describes as a low density residential planned unit development, in Area 6 and single family plats including Jefferson Farms, Wildflower Creek and Woodberry in Area 13, and it sets guiding development concepts for the Section 13/Patterson Farm Subarea.
Neighborhoods and areas
- Bretonfield
- Jefferson Farms
- Wildflower Creek
- Woodberry
- Patterson Farm
Sources for this section
Private-sector health care employers in Kent County, 2024
2024 annual averages for the whole county. 23.0% of these establishments are offices of physicians, well below the US share of 32.6%.
- Ambulatory health care establishments1,026Average employment 17,654
- Offices of physicians236
- Offices of dentists257
- Offices of other health practitioners390
What we'd prioritize for a Kentwood practice
Chosen by fixed rules from the figures above.
A crowded field for dermatologists
Kentwood has 3.6 times the US number of NPI-registered dermatologists per resident, one for every 4,980 residents. A clear focus and real reviews matter for a dermatologist here; see our marketing for dermatologists.
Stand out among the dental offices nearby
In Kent County, 25.0% of private-sector ambulatory health care establishments are dentist offices (US 18.5%). A dental practice here needs one thing it is known for. See our dental practice marketing.
A complete Google Business Profile
Before anything else, the profile patients see in Kentwood map results should be complete and accurate: hours, services, photos and the right categories, with matching directory listings everywhere else.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Talk to Us About Your Kentwood Practice
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- Census Geocoder, 2020 census blocks (2020 and current address ranges)
- Census 2020 Block Assignment Files
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts are NPI records whose practice address the Census Geocoder places inside Kentwood, using 2020 census blocks.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.