Auburn, AL: Marketing for Dental & Medical Practices
Public data on Auburn, and what we would do first for a practice there because of it.
Auburn at a glance
Furthest from the US: share of residents who speak Spanish at home (3.7% against 13.6%), then share with a bachelor's degree or higher (64.1% against 35.7%).
- Residents, July 2025 estimate85,113Up 11.1% from the April 2020 base of 76,639
- Median household income$63,668Close to Alabama ($63,999), well below the US ($80,734)
- Median age25.9Well below both Alabama (39.3) and the US (38.9)
- Residents 65 and older9.7%Well below both Alabama (17.8%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)64.1%Well above both Alabama (28.4%) and the US (35.7%)
- Speak Spanish at home (residents 5+)3.7%Below Alabama (3.9%), well below the US (13.6%)
The share with a bachelor's degree or higher is where Auburn and Montgomery (49 miles apart) differ most: 64.1% against 33.8%, then the share of residents 65 and older (9.7% against 16.0%).
Local healthcare landscape in Auburn
East Alabama Health says East Alabama Medical Center is in Opelika, Alabama, and that in 2021 it opened the Auburn Medical Pavilion in the Auburn University Research Park. The city's CompPlan 2030 describes the Auburn Medical Pavilion as a three-story medical facility located in the Auburn Research Park on the Auburn University campus, and says the East Alabama Medical Center Freestanding Emergency Department occupies part of its first floor. The city's Downtown page places Downtown Auburn adjacent to Auburn University's campus. Auburn's locally designated North College Historic District lies within the Old Main and Church Street District, a National Register of Historic Places District designated in 1978.
Neighborhoods and areas
- Downtown Auburn
- North College Historic District
- Old Main and Church Street District
Sources for this section
Who practices in Auburn
NPI-registered providers with a practice address in Auburn, by primary specialty (people, not offices). Per resident, Auburn is closest to the US rate among optometrists (0.9 times the US rate) and lowest among podiatrists (0.2 times).
| Specialty | In Auburn | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 37 | 1 per 2,300 | 1 per 1,340 | Well below |
| Chiropractors | 16 | 1 per 5,320 | 1 per 3,311 | Well below |
| Dermatologists | 4 | 1 per 21,278 | 1 per 17,857 | Below |
| Physical therapists | 52 | 1 per 1,637 | 1 per 1,181 | Well below |
| Optometrists | 14 | 1 per 6,080 | 1 per 5,291 | Below |
| Podiatrists | 1 | 1 per 85,113 | 1 per 14,706 | Well below |
| Plastic surgeons | 1 | 1 per 85,113 | 1 per 58,824 | Well below |
Private-sector health care employers in Lee County, 2024
2024 annual averages for the whole county. Offices of physicians are 35.2% of them, above the US share of 32.6%.
- Ambulatory health care establishments273Average employment 2,600
- Offices of physicians96
- Offices of dentists54
- Offices of other health practitioners76
What we'd prioritize for a Auburn practice
Chosen by fixed rules from the figures above.
Room to stand out for podiatrists
Auburn has 0.2 times the US number of NPI-registered podiatrists per resident (one for every 85,113 residents). Fewer local competitors in search for a podiatrist. See our marketing for podiatrists.
Be easy to find for people who just moved here
Auburn grew by 8,474 residents (+11.1%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
Get into local search early
Across the seven provider groups on this page, Auburn has 14.7 NPI-registered providers per 10,000 residents, against 22.3 for the US. The thinnest group is podiatrists, at 0.2 times the US rate. Fewer competitors to outrank: we would start with local SEO.
Show the practice on social media
Median age 25.9 (US 38.9). Regular posts showing the team and office are part of our social media plan.
Talk to Us About Your Auburn Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.