Dothan, AL: Marketing for Dental & Medical Practices
Public data on Dothan, and what we would do first for a practice there because of it.
Dothan at a glance
Furthest from the US: share of residents who speak Spanish at home (3.6% against 13.6%), then median household income ($55,792 against $80,734).
- Residents, July 2025 estimate72,060Up 1.4% from the April 2020 base of 71,063
- Median household income$55,792Below Alabama ($63,999), well below the US ($80,734)
- Median age40.2Close to Alabama (39.3), above the US (38.9)
- Residents 65 and older18.8%Above both Alabama (17.8%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)27.6%Close to Alabama (28.4%), well below the US (35.7%)
- Speak Spanish at home (residents 5+)3.6%Below Alabama (3.9%), well below the US (13.6%)
The share with a bachelor's degree or higher is where Dothan and Montgomery (92 miles apart) differ most: 27.6% against 33.8%, then the share of residents 65 and older (18.8% against 16.0%).
Local healthcare landscape in Dothan
Southeast Health describes itself as a community-based academic health system that includes the Medical Center, Medical Group, Foundation, Statera Network and the Alabama College of Osteopathic Medicine (ACOM), and it says it was established in 1957 as a county hospital. The city's long-range planning page says the Highway 84 East plan focused on three areas within the corridor, downtown and the environs around the Southeast Health Medical Center and ACOM. The city's Highway 84 East Master Plan names the Downtown District, the Wellness District, which it says is anchored by Southeast Health, and the Campus District, which it says is anchored by the ACOM. Dothan's Historic Preservation Commission also lists the Downtown Historic District, the Houston Heights Historic District and the NBCAR Historic District.
Neighborhoods and areas
- Downtown
- Houston Heights
- NBCAR
Sources for this section
Who practices in Dothan
NPI-registered providers with a practice address in Dothan, by primary specialty (people, not offices). Per resident, Dothan is furthest above the US among dermatologists (1.7 times the US rate) and lowest among plastic surgeons (0.8 times).
| Specialty | In Dothan | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 57 | 1 per 1,264 | 1 per 1,340 | Above |
| Chiropractors | 22 | 1 per 3,275 | 1 per 3,311 | Close |
| Dermatologists | 7 | 1 per 10,294 | 1 per 17,857 | Well above |
| Physical therapists | 56 | 1 per 1,287 | 1 per 1,181 | Below |
| Optometrists | 21 | 1 per 3,431 | 1 per 5,291 | Well above |
| Podiatrists | 4 | 1 per 18,015 | 1 per 14,706 | Below |
| Plastic surgeons | 1 | 1 per 72,060 | 1 per 58,824 | Below |
Private-sector health care employers in Houston County, 2024
2024 annual averages for the whole county. Offices of physicians are 38.6% of them, above the US share of 32.6%.
- Ambulatory health care establishments308Average employment 4,218
- Offices of physicians119
- Offices of dentists50
- Offices of other health practitioners79
What we'd prioritize for a Dothan practice
Chosen by fixed rules from the figures above.
Put insurance and payment options up front
Median household income $55,792 (US $80,734). Plans accepted and financing belong on every page of the website.
A crowded field for optometrists
1.5 times the US number of NPI-registered optometrists per resident (one per 3,431 residents). A optometrist here needs a clear focus and real reviews: see our marketing for optometrists.
A complete Google Business Profile
Before anything else, the profile patients see in Dothan map results should be complete and accurate: hours, services, photos and the right categories, with matching directory listings everywhere else.
Talk to Us About Your Dothan Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.