Birmingham, AL: Marketing for Dental & Medical Practices
Public data on Birmingham, and what we would do first for a practice there because of it.
Birmingham at a glance
Furthest from the US: share of residents who speak Spanish at home (4.1% against 13.6%), then median household income ($46,051 against $80,734).
- Residents, July 2025 estimate195,893Down 2.3% from the April 2020 base of 200,486
- Median household income$46,051Well below both Alabama ($63,999) and the US ($80,734)
- Median age35.6Below both Alabama (39.3) and the US (38.9)
- Residents 65 and older16.4%Below both Alabama (17.8%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)31.1%Above Alabama (28.4%), below the US (35.7%)
- Speak Spanish at home (residents 5+)4.1%Above Alabama (3.9%), well below the US (13.6%)
The median household income is where Birmingham and Hoover (11 miles apart) differ most: $46,051 against $109,253, then the share with a bachelor's degree or higher (31.1% against 62.6%).
Local healthcare landscape in Birmingham
UAB Medicine gives its address as 500 22nd Street South, Birmingham, AL 35233. The Heersink School of Medicine describes itself as the home of The Kirklin Clinic, a multi-disciplinary medical home, and of University Hospital, and says its faculty serve the Children's of Alabama hospital. Children's of Alabama lists 1600 7th Ave. S. in Birmingham as its address. The school's Office of the Senior Vice President for Medicine and Dean is at 701 19th Street South, Birmingham, AL 35233. The City of Birmingham GIS Division publishes a Birmingham Neighborhoods map that names areas, among them Five Points South, Southside, Glen Iris, Woodlawn, East Lake, Fountain Heights, Highland Park and Ensley.
Neighborhoods and areas
- Five Points South
- Southside
- Glen Iris
- Woodlawn
- East Lake
- Fountain Heights
- Highland Park
- Ensley
Sources for this section
Who practices in Birmingham
NPI-registered providers with a practice address in Birmingham, by primary specialty (people, not offices). Per resident, Birmingham is furthest above the US among dermatologists (4.0 times the US rate) and lowest among chiropractors (0.4 times).
| Specialty | In Birmingham | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 243 | 1 per 806 | 1 per 1,340 | Well above |
| Chiropractors | 24 | 1 per 8,162 | 1 per 3,311 | Well below |
| Dermatologists | 44 | 1 per 4,452 | 1 per 17,857 | Well above |
| Physical therapists | Not shown | – | – | – |
| Optometrists | 73 | 1 per 2,683 | 1 per 5,291 | Well above |
| Podiatrists | 23 | 1 per 8,517 | 1 per 14,706 | Well above |
| Plastic surgeons | 10 | 1 per 19,589 | 1 per 58,824 | Well above |
Counts for physical therapists are not shown: the NPI registry search returns at most 1,200 records per query, so the count would only be a lower bound.
Private-sector health care employers in Jefferson County, 2024
2024 annual averages for the whole county. Offices of physicians are 37.1% of them, above the US share of 32.6%.
- Ambulatory health care establishments1,696Average employment 24,984
- Offices of physicians629
- Offices of dentists293
- Offices of other health practitioners433
What we'd prioritize for a Birmingham practice
Chosen by fixed rules from the figures above.
A crowded field for dermatologists
4.0 times the US number of NPI-registered dermatologists per resident (one per 4,452 residents). A dermatologist here needs a clear focus and real reviews: see our marketing for dermatologists.
Keep the patients you already have
Birmingham had 4,593 fewer residents in July 2025 than in April 2020 (−2.3%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
Reviews and your Google Business Profile first
One NPI-registered dentist per 806 residents in Birmingham (US: one per 1,340). We would start with the Google Business Profile and review management.
Put insurance and payment options up front
Median household income $46,051 (US $80,734). Plans accepted and financing belong on every page of the website.
Talk to Us About Your Birmingham Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.