Williston, ND: Marketing for Dental & Medical Practices
Public data on Williston, and what we would do first for a practice there because of it.
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Williston at a glance
The two figures furthest from the US are the share of residents 65 and older (10.0% against 17.2%) and the share of residents who speak Spanish at home (8.0% against 13.6%).
- Residents, July 2025 estimate29,522Up 1.3% from the April 2020 base of 29,155
- Median household income$79,381Above North Dakota ($76,657), close to the US ($80,734)
- Median age32.0Below both North Dakota (35.9) and the US (38.9)
- Residents 65 and older10.0%Well below both North Dakota (16.6%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)25.8%Well below both North Dakota (32.7%) and the US (35.7%)
- Speak Spanish at home (residents 5+)8.0%Well above North Dakota (2.3%), well below the US (13.6%)
The share who speak Spanish at home is where Williston and Dickinson (98 miles apart) differ most: 8.0% against 5.0%, then the share of residents 65 and older (10.0% against 12.8%).
Local healthcare landscape in Williston
CHI St. Alexius Health Williston, at 1301 15th Avenue West, says it has been serving its community since 1920. Its location page lists primary care clinics, general surgery, a neurology clinic, an orthopedic clinic, radiology and digital imaging, rehab services, a walk-in clinic and a cancer center. The city's downtown plan lists the Harmon Park Area alongside North Main Street. Williston also describes the Williston Square Subdivision as the redevelopment of the former site of the Sloulin Field International Airport, with plans that include a Civic Center, larger retailer and restaurants, and residential homes and apartment buildings.
Neighborhoods and areas
- Harmon Park Area
- Williston Square
Sources for this section
Who practices in Williston
People, not offices: each row counts NPI-registered providers whose practice address is in Williston, by primary specialty. Per resident, Williston is furthest above the US among optometrists (1.4 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Williston | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 17 | 1 per 1,737 | 1 per 1,340 | Well below |
| Chiropractors | 12 | 1 per 2,460 | 1 per 3,311 | Well above |
| Dermatologists | 1 | 1 per 29,522 | 1 per 17,857 | Well below |
| Physical therapists | 23 | 1 per 1,284 | 1 per 1,181 | Below |
| Optometrists | 8 | 1 per 3,690 | 1 per 5,291 | Well above |
| Podiatrists | 2 | 1 per 14,761 | 1 per 14,706 | Close |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Williams County, 2024
2024 annual averages for the whole county. 41.7% of these establishments are offices of other health practitioners, well above the US share of 27.8%.
- Ambulatory health care establishments72Average employment 506
- Offices of physicians20
- Offices of dentists11
- Offices of other health practitioners30
What we'd prioritize for a Williston practice
Picked from the figures above by fixed rules.
An opening for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Williston (nationally there is one for every 58,824 residents). That leaves fewer local competitors for a plastic surgeon in search; see our marketing for plastic surgeons.
Put the team on social media
Median age 32.0 (US 38.9). Regular posts showing the team and office are part of our social media plan.
Complete the Google Business Profile
First, the profile shown in Williston map results should be complete and accurate (hours, services, photos, the right categories), with matching directory listings everywhere else.
Want this plan for your practice?
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Planning Marketing for a Williston Practice? Talk to Us
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.