Bismarck, ND: Marketing for Dental & Medical Practices
Public data on Bismarck, and what we would do first for a practice there because of it.
Bismarck at a glance
Furthest from the US: share of residents who speak Spanish at home (1.6% against 13.6%), then share of residents 65 and older (19.5% against 17.2%).
- Residents, July 2025 estimate77,963Up 5.9% from the April 2020 base of 73,625
- Median household income$78,387Close to both North Dakota ($76,657) and the US ($80,734)
- Median age38.9Above North Dakota (35.9), close to the US (38.9)
- Residents 65 and older19.5%Above both North Dakota (16.6%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)39.2%Above both North Dakota (32.7%) and the US (35.7%)
- Speak Spanish at home (residents 5+)1.6%Well below both North Dakota (2.3%) and the US (13.6%)
The share of residents 65 and older is where Bismarck and Fargo (186 miles apart) differ most: 19.5% against 13.3%, then the median age (38.9 against 31.8).
Local healthcare landscape in Bismarck
CHI St. Alexius Health Bismarck describes itself as an acute care medical center offering a full line of inpatient and outpatient medical services, and says it was founded in 1885. Sanford Medical Center in Bismarck says it is a Level II trauma and stroke center. The University of North Dakota School of Medicine and Health Sciences lists its Center for Family Medicine in Bismarck at 701 E Rosser Ave. The city's Together 2045 Comprehensive Plan includes a map identifying neighborhoods and boundaries, and the city's Name Your Neighborhood survey tested names such as Cathedral, Country West, Highland Acres, Hillside, Pebble Creek and Wachter.
Neighborhoods and areas
- Cathedral
- Country West
- Highland Acres
- Hillside
- Pebble Creek
- Wachter
Sources for this section
Who practices in Bismarck
NPI-registered providers with a practice address in Bismarck, by primary specialty (people, not offices). Per resident, Bismarck is furthest above the US among chiropractors (3.4 times the US rate) and lowest among dentists (1.2 times).
| Specialty | In Bismarck | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 67 | 1 per 1,164 | 1 per 1,340 | Above |
| Chiropractors | 81 | 1 per 963 | 1 per 3,311 | Well above |
| Dermatologists | 9 | 1 per 8,663 | 1 per 17,857 | Well above |
| Physical therapists | 189 | 1 per 413 | 1 per 1,181 | Well above |
| Optometrists | 33 | 1 per 2,363 | 1 per 5,291 | Well above |
| Podiatrists | 9 | 1 per 8,663 | 1 per 14,706 | Well above |
| Plastic surgeons | 4 | 1 per 19,491 | 1 per 58,824 | Well above |
Private-sector health care employers in Burleigh County, 2024
2024 annual averages for the whole county. Offices of physicians are 16.2% of them, well below the US share of 32.6%.
- Ambulatory health care establishments290Average employment 3,483
- Offices of physicians47
- Offices of dentists54
- Offices of other health practitioners137
What we'd prioritize for a Bismarck practice
Chosen by fixed rules from the figures above.
A crowded field for chiropractors
3.4 times the US number of NPI-registered chiropractors per resident (one per 963 residents). A chiropractor here needs a clear focus and real reviews: see our marketing for chiropractors.
Be easy to find for people who just moved here
Bismarck grew by 4,338 residents (+5.9%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
Reviews and your Google Business Profile first
One NPI-registered dentist per 1,164 residents in Bismarck (US: one per 1,340). We would start with the Google Business Profile and review management.
Medicare-age services and an easy-to-read site
19.5% of Bismarck residents are 65 or older, against 17.2% for the US. Medicare-age services get their own pages, with large type and the phone number one tap away (website design).
Location pages near Bismarck
Talk to Us About Your Bismarck Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.