Urbandale, IA: Marketing for Dental & Medical Practices
What the public data says about Urbandale, and the first steps we would take for a practice there as a result.
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Urbandale at a glance
The two figures furthest from the US are the share of residents who speak Spanish at home (5.1% against 13.6%) and the share with a bachelor's degree or higher (51.2% against 35.7%).
- Residents, July 2025 estimate48,570Up 6.6% from the April 2020 base of 45,571
- Median household income$112,795Well above both Iowa ($75,059) and the US ($80,734)
- Median age39.2Close to both Iowa (38.6) and the US (38.9)
- Residents 65 and older14.8%Below both Iowa (18.1%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)51.2%Well above both Iowa (31.4%) and the US (35.7%)
- Speak Spanish at home (residents 5+)5.1%Above Iowa (4.7%), well below the US (13.6%)
Beside Johnston, 5 miles away, Urbandale differs most on the share who speak Spanish at home: 5.1% against 2.1%; next comes the share with a bachelor's degree or higher (51.2% against 57.8%).
Local healthcare landscape in Urbandale
UnityPoint Health lists UnityPoint Clinic Urgent Care - Urbandale at 5200 NW 100th Street. Its hospital list places Iowa Methodist Medical Center, Blank Children's Hospital and Iowa Lutheran Hospital in Des Moines, and Methodist West Hospital in West Des Moines. The city's Forward Urbandale comprehensive plan puts mixed-use areas primarily within Downtown Urbandale and the Northpark and Plum Corridor Focus Area. The Merle Hay Reinvestment District 28E Board serves as the applying entity for the Iowa Reinvestment Act on behalf of the cities of Des Moines and Urbandale, and its projects are for the redevelopment of the Merle Hay Campus. The Forward Urbandale plan also names Walnut Creek Regional Park and greenway, Walker Johnston Regional Park, and Living History Farms among Urbandale's cultural and natural assets.
Neighborhoods and areas
- Downtown Urbandale
- Northpark and Plum Corridor
Sources for this section
Who practices in Urbandale
NPI-registered providers with a practice address in Urbandale, by primary specialty (people, not offices). Per resident, Urbandale is furthest above the US among chiropractors (2.2 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Urbandale | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 30 | 1 per 1,619 | 1 per 1,340 | Below |
| Chiropractors | 33 | 1 per 1,472 | 1 per 3,311 | Well above |
| Dermatologists | 1 | 1 per 48,570 | 1 per 17,857 | Well below |
| Physical therapists | 55 | 1 per 883 | 1 per 1,181 | Well above |
| Optometrists | 16 | 1 per 3,036 | 1 per 5,291 | Well above |
| Podiatrists | 2 | 1 per 24,285 | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Polk County, 2024
Annual averages for 2024, county-wide. Offices of other health practitioners are 39.3% of them, well above the US share of 27.8%.
- Ambulatory health care establishments1,182Average employment 14,091
- Offices of physicians291
- Offices of dentists194
- Offices of other health practitioners464
What we'd prioritize for a Urbandale practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
None of the NPI-registered plastic surgeons list a practice address in Urbandale; nationally there is one for every 58,824 residents. Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
A crowded field for chiropractors
2.2 times the US number of NPI-registered chiropractors per resident (one per 1,472 residents). A clear focus and real reviews matter for a chiropractor here; see our marketing for chiropractors.
Be easy to find for people who just moved here
Urbandale grew by 2,999 residents (+6.6%) between April 2020 and July 2025. With that many new residents, we would start with maps and directory listings.
Lead with elective and cash-pay services
The median household income in Urbandale is $112,795, against $80,734 for the US. Elective work earns its own pages and budget, with Google and Facebook ads.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Talk to Us About Your Urbandale Practice
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
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