Ames, IA: Marketing for Dental & Medical Practices
Public data on Ames, and what we would do first for a practice there because of it.
Ames at a glance
Furthest from the US: share of residents who speak Spanish at home (2.2% against 13.6%), then share with a bachelor's degree or higher (65.8% against 35.7%).
- Residents, July 2025 estimate68,220Up 2.7% from the April 2020 base of 66,437
- Median household income$60,991Below Iowa ($75,059), well below the US ($80,734)
- Median age23.3Well below both Iowa (38.6) and the US (38.9)
- Residents 65 and older11.1%Well below both Iowa (18.1%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)65.8%Well above both Iowa (31.4%) and the US (35.7%)
- Speak Spanish at home (residents 5+)2.2%Well below both Iowa (4.7%) and the US (13.6%)
The median household income is where Ames and Ankeny (20 miles apart) differ most: $60,991 against $108,198, then the share who speak Spanish at home (2.2% against 3.3%).
Local healthcare landscape in Ames
Mary Greeley Medical Center, which opened in 1916, was a gift to the city of Ames from Captain Wallace Greeley, and it continues to be city-operated but governed by an elected Board of Trustees. Its about page lists inpatient and outpatient services including surgery, cancer care, cardiac care, orthopedics and mental health services. It also names partnerships with McFarland Clinic PC, Doran Clinic for Women, the Iowa Heart Center, Primary Health Care and Wolfe Eye Clinic. The City of Ames publishes a Neighborhood Associations Map that lists neighborhood associations including Historic Old Town, Northridge, Stone Brooke, Oak-Riverside, Somerset Village, Bloomington Heights, Allenview and Spring Valley, and the city notes that not all of these associations are currently active.
Neighborhoods and areas
- Historic Old Town
- Northridge
- Stone Brooke
- Oak-Riverside
- Somerset Village
- Bloomington Heights
- Allenview
- Spring Valley
Sources for this section
Who practices in Ames
NPI-registered providers with a practice address in Ames, by primary specialty (people, not offices). Per resident, Ames is furthest above the US among chiropractors (1.9 times the US rate) and lowest among dentists (0.8 times).
| Specialty | In Ames | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 41 | 1 per 1,664 | 1 per 1,340 | Below |
| Chiropractors | 39 | 1 per 1,749 | 1 per 3,311 | Well above |
| Dermatologists | 4 | 1 per 17,055 | 1 per 17,857 | Above |
| Physical therapists | 69 | 1 per 989 | 1 per 1,181 | Above |
| Optometrists | 13 | 1 per 5,248 | 1 per 5,291 | Close |
| Podiatrists | 7 | 1 per 9,746 | 1 per 14,706 | Well above |
| Plastic surgeons | 2 | 1 per 34,110 | 1 per 58,824 | Well above |
Private-sector health care employers in Story County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 48.0% of them, well above the US share of 27.8%.
- Ambulatory health care establishments148Average employment 1,951
- Offices of physicians34
- Offices of dentists27
- Offices of other health practitioners71
What we'd prioritize for a Ames practice
Chosen by fixed rules from the figures above.
Show the practice on social media
Median age 23.3 (US 38.9). Regular posts showing the team and office are part of our social media plan.
Service pages that answer the questions
65.8% of Ames residents aged 25 and older hold a bachelor's degree or higher, against 35.7% for the US. Detailed treatment pages come first, and the SEO work builds on them.
A crowded field for chiropractors
1.9 times the US number of NPI-registered chiropractors per resident (one per 1,749 residents). A chiropractor here needs a clear focus and real reviews: see our marketing for chiropractors.
Put insurance and payment options up front
Median household income $60,991 (US $80,734). Plans accepted and financing belong on every page of the website.
Talk to Us About Your Ames Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.