Dental & Medical Practice Marketing in Johnston, IA
What the public data says about Johnston, and the first steps we would take for a practice there as a result.
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Johnston at a glance
The two figures furthest from the US are the share of residents who speak Spanish at home (2.1% against 13.6%) and the share with a bachelor's degree or higher (57.8% against 35.7%).
- Residents, July 2025 estimate25,065Up 4.7% from the April 2020 base of 23,936
- Median household income$106,551Well above both Iowa ($75,059) and the US ($80,734)
- Median age37.4Below both Iowa (38.6) and the US (38.9)
- Residents 65 and older15.3%Below both Iowa (18.1%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)57.8%Well above both Iowa (31.4%) and the US (35.7%)
- Speak Spanish at home (residents 5+)2.1%Well below both Iowa (4.7%) and the US (13.6%)
The share who speak Spanish at home is where Johnston and Urbandale (5 miles apart) differ most: 2.1% against 5.1%, then the share with a bachelor's degree or higher (57.8% against 51.2%).
Who practices in Johnston
NPI-registered providers with a practice address in Johnston, by primary specialty (people, not offices). Per resident, chiropractors are the group furthest above the US (4.5 times the US rate) and plastic surgeons the lowest (none registered).
| Specialty | In Johnston | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 13 | 1 per 1,928 | 1 per 1,340 | Well below |
| Chiropractors | 34 | 1 per 737 | 1 per 3,311 | Well above |
| Dermatologists | 1 | 1 per 25,065 | 1 per 17,857 | Well below |
| Physical therapists | 47 | 1 per 533 | 1 per 1,181 | Well above |
| Optometrists | 4 | 1 per 6,266 | 1 per 5,291 | Below |
| Podiatrists | 1 | 1 per 25,065 | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Local healthcare landscape in Johnston
Johnston's Thrive 2040 plan says that over the years the area had names such as Beaver Creek Settlement, Ridgedale and Huntsville, and that in later years the expanded area became known as Johnston Station. It says the city studied sewer, water and storm sewer in subareas known as Beaver Ridge, the Northwest Planning Area, the Central Basin area and an expanded area of the Central Basin. Beaver Ridge follows the ridge of NW Beaver Drive from NW 66th Avenue to the north city limits, in close proximity to Saylorville Lake and Camp Dodge. It also says that in the late 1970s the Green Meadows Planned Unit Development established a mix of homes, businesses, and park and open space areas in central Johnston. MercyOne Johnston Family Medicine is at 5615 NW 86th St. in Johnston and is a department of MercyOne Des Moines Medical Center, which is located in Des Moines and lists emergency care and a Level II Trauma Center.
Neighborhoods and areas
- Beaver Ridge
- Green Meadows
Sources for this section
Private-sector health care employers in Polk County, 2024
Annual averages for 2024, county-wide. 39.3% of these establishments are offices of other health practitioners, well above the US share of 27.8%.
- Ambulatory health care establishments1,182Average employment 14,091
- Offices of physicians291
- Offices of dentists194
- Offices of other health practitioners464
What we'd prioritize for a Johnston practice
Picked from the figures above by fixed rules.
Room to stand out for plastic surgeons
None of the NPI-registered plastic surgeons list a practice address in Johnston; nationally there is one for every 58,824 residents. Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
A crowded field for chiropractors
4.5 times the US number of NPI-registered chiropractors per resident (one per 737 residents). A chiropractor here needs a clear focus and real reviews: see our marketing for chiropractors.
Service pages that answer the questions
Among Johnston residents 25 and older, 57.8% hold a bachelor's degree or higher (US 35.7%). We would write detailed treatment pages first and build the SEO work on them.
Lead with elective and cash-pay services
Johnston has a median household income of $106,551; the US median is $80,734. We would give elective work its own pages and budget, backed by Google and Facebook ads.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Planning Marketing for a Johnston Practice? Talk to Us
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.