University Place, WA

University Place, WA: Marketing for Dental & Medical Practices

What the public data says about University Place, and the first steps we would take for a practice there as a result.

35,479residents (2025 estimate)
42NPI-registered dentists
$99,031median household income

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Residents

University Place at a glance

Furthest from the US: share of residents who speak Spanish at home (6.7% against 13.6%), then median household income ($99,031 against $80,734).

  • Residents, July 2025 estimate35,479Up 1.7% from the April 2020 base of 34,878
  • Median household income$99,031Close to Washington ($98,141), well above the US ($80,734)
  • Median age40.1Above both Washington (38.3) and the US (38.9)
  • Residents 65 and older19.5%Above both Washington (16.6%) and the US (17.2%)
  • Bachelor's degree or higher (residents 25+)42.1%Above both Washington (39.6%) and the US (35.7%)
  • Speak Spanish at home (residents 5+)6.7%Well below both Washington (9.0%) and the US (13.6%)

Beside Lakewood, 4 miles away, University Place differs most on the share who speak Spanish at home: 6.7% against 12.4%; next comes the share with a bachelor's degree or higher (42.1% against 23.2%).

Local context

Local healthcare landscape in University Place

University Place was formed in 1995 when about 8 square miles of unincorporated Pierce County incorporated, according to the city's history page. Its Comprehensive Plan, adopted December 2, 2024, lists special planning areas that include the Regional Growth Center, Day Island/Sunset Beach and the Leach Creek Area, and its Policy LU12D calls for specific area plans for the three subarea plan districts: the Town Center District, 27th Street Business District and the Northeast Business District. Zoning overlays named in the plan include Sunset Beach, Day Island and Day Island South Spit. MultiCare lists Allenmore Hospital at 1901 S Union Ave and Tacoma General Hospital at 315 Martin Luther King Jr Way, both in Tacoma, and Allenmore lists an emergency room open 24 hours.

Neighborhoods and areas

  • Town Center District
  • 27th Street Business District
  • Northeast Business District
  • Day Island
  • Sunset Beach
  • Leach Creek Area

Sources for this section

Providers

Who practices in University Place

People, not offices: each row counts NPI-registered providers whose practice address is in University Place, by primary specialty. Per resident, dermatologists are the group furthest above the US (2.5 times the US rate) and plastic surgeons the lowest (none registered).

SpecialtyIn University PlaceResidents per providerUSAgainst the US
Dentists421 per 8451 per 1,340Well above
Chiropractors231 per 1,5431 per 3,311Well above
Dermatologists51 per 7,0961 per 17,857Well above
Physical therapists371 per 9591 per 1,181Well above
Optometrists101 per 3,5481 per 5,291Well above
Podiatrists31 per 11,8261 per 14,706Well above
Plastic surgeons0–1 per 58,824Well below
Employers

Private-sector health care employers in Pierce County, 2024

Annual averages for 2024, county-wide. 35.6% of these establishments are offices of other health practitioners, well above the US share of 27.8%.

  • Ambulatory health care establishments1,292Average employment 18,804
  • Offices of physicians347
  • Offices of dentists291
  • Offices of other health practitioners460
Our plan

What we'd prioritize for a University Place practice

Chosen by fixed rules from the figures above.

  1. An opening for plastic surgeons

    No NPI-registered plastic surgeons list a practice address in University Place (nationally there is one for every 58,824 residents). That leaves fewer local competitors for a plastic surgeon in search; see our marketing for plastic surgeons.

  2. A crowded field for chiropractors

    University Place has 2.1 times the US number of NPI-registered chiropractors per resident, one for every 1,543 residents. A chiropractor here needs a clear focus and real reviews: see our marketing for chiropractors.

  3. Start with reviews and the Google Business Profile

    One NPI-registered dentist per 845 residents in University Place (US: one per 1,340). The Google Business Profile comes first, then review management.

  4. Medicare-age services and an easy-to-read site

    Residents 65 and older make up 19.5% of University Place, against 17.2% nationally. Medicare-age services get their own pages, with large type and the phone number one tap away (website design).

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Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing, a medical marketing agency based in Vista, California, works remotely with practices across the United States. Browse all location pages or see our services.