Dental & Medical Practice Marketing in Des Moines, WA
What the public data says about Des Moines, and the first steps we would take for a practice there as a result.
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Des Moines at a glance
The two figures furthest from the US are the median household income ($92,483 against $80,734) and the share with a bachelor's degree or higher (33.4% against 35.7%).
- Residents, July 2025 estimate33,032Up 0.3% from the April 2020 base of 32,918
- Median household income$92,483Below Washington ($98,141), above the US ($80,734)
- Median age38.0Close to both Washington (38.3) and the US (38.9)
- Residents 65 and older17.4%Above Washington (16.6%), close to the US (17.2%)
- Bachelor's degree or higher (residents 25+)33.4%Below both Washington (39.6%) and the US (35.7%)
- Speak Spanish at home (residents 5+)14.0%Well above Washington (9.0%), above the US (13.6%)
The share of residents 65 and older is where Des Moines and SeaTac (4 miles apart) differ most: 17.4% against 12.8%, then the share with a bachelor's degree or higher (33.4% against 26.4%).
Local healthcare landscape in Des Moines
The city's 2044 comprehensive plan calls for working with partners such as Public Health Seattle & King County, Seattle Children's Hospital, HealthPoint and Sea Mar Community Health Center to advocate the goals of its Healthy Des Moines Initiative. Virginia Mason Franciscan Health lists St. Anne Hospital, formerly Highline Medical Center, in Burien and St. Francis Hospital in Federal Way. The plan describes the Marina District and Pacific Ridge Neighborhoods as the City's primary mixed-use commercial centers, places the Marina District along the shoreline of Puget Sound, and also names the North Central Neighborhood along with the South Des Moines and Woodmont Neighborhoods. It notes that neighborhoods including North Hill and Redondo have limited access to pedestrian and bicycle facilities, and the City Manager's weekly report for January 19, 2024 lists Central, Marina District, North Central, South and Zenith neighborhoods for its Citizens Advisory Committee.
Neighborhoods and areas
- Marina District
- Pacific Ridge
- North Central Neighborhood
- South Des Moines
- Woodmont
- North Hill
- Redondo
- Zenith
Sources for this section
- City of Des Moines, Imagine Des Moines 2044 Comprehensive Plan (desmoineswa.gov)
- Virginia Mason Franciscan Health, St. Anne Hospital in Burien (vmfh.org)
- Virginia Mason Franciscan Health, St. Francis Hospital in Federal Way (vmfh.org)
- City of Des Moines, City Manager Weekly Report, January 19, 2024 (desmoineswa.gov)
Who practices in Des Moines
NPI-registered providers with a practice address in Des Moines, by primary specialty (people, not offices). Per resident, Des Moines is furthest above the US among chiropractors (1.5 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Des Moines | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 27 | 1 per 1,223 | 1 per 1,340 | Above |
| Chiropractors | 15 | 1 per 2,202 | 1 per 3,311 | Well above |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 23 | 1 per 1,436 | 1 per 1,181 | Below |
| Optometrists | 1 | 1 per 33,032 | 1 per 5,291 | Well below |
| Podiatrists | 0 | – | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in King County, 2024
2024 annual averages for the whole county. 27.8% of these establishments are offices of dentists, well above the US share of 18.5%.
- Ambulatory health care establishments4,446Average employment 64,003
- Offices of physicians1,083
- Offices of dentists1,234
- Offices of other health practitioners1,473
What we'd prioritize for a Des Moines practice
Chosen by fixed rules from the figures above.
An opening for dermatologists
No NPI-registered dermatologists list a practice address in Des Moines (nationally there is one for every 17,857 residents). That leaves fewer local competitors for a dermatologist in search; see our marketing for dermatologists.
Stand out among the dental offices nearby
In King County, 27.8% of private-sector ambulatory health care establishments are dentist offices (US 18.5%). A dental practice here needs one thing it is known for. See our dental practice marketing.
A crowded field for chiropractors
1.5 times the US number of NPI-registered chiropractors per resident (one per 2,202 residents). A chiropractor here needs a clear focus and real reviews: see our marketing for chiropractors.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Planning Marketing for a Des Moines Practice? Talk to Us
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.