Dental & Medical Practice Marketing in University City, MO
Public data on University City, and what we would do first for a practice there because of it.
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University City at a glance
The two figures furthest from the US are the share of residents who speak Spanish at home (3.1% against 13.6%) and the share with a bachelor's degree or higher (64.9% against 35.7%).
- Residents, July 2025 estimate34,657Down 1.6% from the April 2020 base of 35,225
- Median household income$80,694Above Missouri ($70,702), close to the US ($80,734)
- Median age36.9Below both Missouri (39.0) and the US (38.9)
- Residents 65 and older17.0%Below Missouri (17.9%), close to the US (17.2%)
- Bachelor's degree or higher (residents 25+)64.9%Well above both Missouri (32.4%) and the US (35.7%)
- Speak Spanish at home (residents 5+)3.1%Above Missouri (2.9%), well below the US (13.6%)
The share with a bachelor's degree or higher is where University City and St. Louis (5 miles apart) differ most: 64.9% against 41.1%, then the median household income ($80,694 against $56,160).
Who practices in University City
NPI-registered providers with a practice address in University City, by primary specialty (people, not offices). Per resident, University City is furthest above the US among chiropractors (1.1 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In University City | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 17 | 1 per 2,039 | 1 per 1,340 | Well below |
| Chiropractors | 12 | 1 per 2,888 | 1 per 3,311 | Above |
| Dermatologists | 1 | 1 per 34,657 | 1 per 17,857 | Well below |
| Physical therapists | 18 | 1 per 1,925 | 1 per 1,181 | Well below |
| Optometrists | 2 | 1 per 17,329 | 1 per 5,291 | Well below |
| Podiatrists | 2 | 1 per 17,329 | 1 per 14,706 | Below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Local healthcare landscape in University City
University City's comprehensive plan notes that the city borders the main campus of Washington University in St. Louis, and describes Washington University as a major institution that owns property within University City. WashU Medicine's about page refers to its founding in 1891. In St. Louis, Barnes-Jewish Hospital, at One Barnes-Jewish Plaza, is an affiliated teaching hospital of Washington University School of Medicine, and it was created by the 1996 merger of Barnes Hospital and The Jewish Hospital of St. Louis. The city's historic districts and landmarks map names Delmar Loop - Parkview Gardens, Parkview Subdivision, Maryland Terrace, the Linden-Kingsbury Historic District, the Clifford Row Historic District and the Parkview Historic District.
Neighborhoods and areas
- Delmar Loop - Parkview Gardens
- Parkview Subdivision
- Maryland Terrace
- Linden-Kingsbury Historic District
- Clifford Row Historic District
Sources for this section
Private-sector health care employers in St. Louis County, 2024
2024 annual averages for the whole county. Offices of dentists are 16.7% of them, below the US share of 18.5%.
- Ambulatory health care establishments2,740Average employment 33,846
- Offices of physicians972
- Offices of dentists457
- Offices of other health practitioners772
What we'd prioritize for a University City practice
Picked from the figures above by fixed rules.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in University City (nationally there is one for every 58,824 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
Hold on to existing patients
Between April 2020 and July 2025, University City lost 568 residents (−1.6%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
Service pages that answer the questions
64.9% of University City residents aged 25 and older hold a bachelor's degree or higher, against 35.7% for the US. We would write detailed treatment pages first and build the SEO work on them.
Get into local search early
Counting all seven provider groups on this page, University City has 15.0 NPI-registered providers per 10,000 residents; the US has 22.3. The thinnest group is plastic surgeons, with none registered. With fewer competitors to outrank, directory listings comes first.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Talk to Us About Your University City Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
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