St. Louis, MO: Marketing for Dental & Medical Practices
Public data on St. Louis, and what we would do first for a practice there because of it.
St. Louis at a glance
Furthest from the US: share of residents who speak Spanish at home (3.2% against 13.6%), then median household income ($56,160 against $80,734).
- Residents, July 2025 estimate278,144Down 7.7% from the April 2020 base of 301,349
- Median household income$56,160Well below both Missouri ($70,702) and the US ($80,734)
- Median age36.8Below both Missouri (39.0) and the US (38.9)
- Residents 65 and older15.5%Below both Missouri (17.9%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)41.1%Well above Missouri (32.4%), above the US (35.7%)
- Speak Spanish at home (residents 5+)3.2%Above Missouri (2.9%), well below the US (13.6%)
The median household income is where St. Louis and St. Charles (18 miles apart) differ most: $56,160 against $85,937, then the share who speak Spanish at home (3.2% against 4.1%).
Local healthcare landscape in St. Louis
Barnes-Jewish Hospital was created by the 1996 merger of Barnes Hospital and The Jewish Hospital of St. Louis, and it is a member of BJC HealthCare. St. Louis Children's Hospital, founded in 1879, is the pediatric teaching hospital for Washington University School of Medicine. Saint Louis University School of Medicine, established in 1836, is located on the SLU health campus, across Grand Blvd from SSM Health Saint Louis University Hospital and SSM Health Cardinal Glennon Hospital. The city's own neighborhood page says St. Louis has 79 different neighborhoods, each with its own distinctive style and characteristics, among them Central West End, Soulard, Lafayette Square, Tower Grove East, The Hill, Shaw and Dutchtown.
Neighborhoods and areas
- Central West End
- Soulard
- Lafayette Square
- Tower Grove East
- The Hill
- Shaw
- Dutchtown
Sources for this section
Who practices in St. Louis
NPI-registered providers with a practice address in St. Louis, by primary specialty (people, not offices). Per resident, St. Louis is furthest above the US among plastic surgeons (8.0 times the US rate) and lowest among chiropractors (0.8 times).
| Specialty | In St. Louis | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 228 | 1 per 1,220 | 1 per 1,340 | Above |
| Chiropractors | 71 | 1 per 3,918 | 1 per 3,311 | Below |
| Dermatologists | 64 | 1 per 4,346 | 1 per 17,857 | Well above |
| Physical therapists | 353 | 1 per 788 | 1 per 1,181 | Well above |
| Optometrists | 81 | 1 per 3,434 | 1 per 5,291 | Well above |
| Podiatrists | 17 | 1 per 16,361 | 1 per 14,706 | Below |
| Plastic surgeons | 38 | 1 per 7,320 | 1 per 58,824 | Well above |
Private-sector health care employers in St. Louis city, 2024
2024 annual averages for the whole county. Offices of dentists are 10.9% of them, well below the US share of 18.5%.
- Ambulatory health care establishments387Average employment 5,895
- Offices of physicians92
- Offices of dentists42
- Offices of other health practitioners104
What we'd prioritize for a St. Louis practice
Chosen by fixed rules from the figures above.
Keep the patients you already have
St. Louis had 23,205 fewer residents in July 2025 than in April 2020 (−7.7%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
A crowded field for plastic surgeons
8.0 times the US number of NPI-registered plastic surgeons per resident (one per 7,320 residents). A plastic surgeon here needs a clear focus and real reviews: see our marketing for plastic surgeons.
Put insurance and payment options up front
Median household income $56,160 (US $80,734). Plans accepted and financing belong on every page of the website.
Talk to Us About Your St. Louis Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.