St. Petersburg, FL

St. Petersburg, FL: Marketing for Dental & Medical Practices

Public data on St. Petersburg, and what we would do first for a practice there because of it.

264,033residents (2025 estimate)
208NPI-registered dentists
$75,192median household income
Residents

St. Petersburg at a glance

Furthest from the US: share of residents who speak Spanish at home (6.1% against 13.6%), then share of residents 65 and older (21.1% against 17.2%).

  • Residents, July 2025 estimate264,033Up 2.2% from the April 2020 base of 258,358
  • Median household income$75,192Close to Florida ($74,568), below the US ($80,734)
  • Median age43.1Close to Florida (42.6), above the US (38.9)
  • Residents 65 and older21.1%Close to Florida (21.3%), well above the US (17.2%)
  • Bachelor's degree or higher (residents 25+)42.6%Well above Florida (34.2%), above the US (35.7%)
  • Speak Spanish at home (residents 5+)6.1%Well below both Florida (22.6%) and the US (13.6%)

The share with a bachelor's degree or higher is where St. Petersburg and Pinellas Park (8 miles apart) differ most: 42.6% against 25.5%, then the share who speak Spanish at home (6.1% against 9.3%).

Local context

Local healthcare landscape in St. Petersburg

The City of St. Petersburg's economic development page lists the Innovation District, with the University of South Florida St. Petersburg campus, and Johns Hopkins All Children's Hospital and Research Center among the key areas of Downtown, and describes the Innovation District as immediately south of Downtown. HCA Florida St. Petersburg Hospital, at 6500 38th Ave N, says it provides healthcare services to communities in St. Petersburg and Pinellas County. The city's Neighborhood Relations page says the office responds to resident and neighborhood issues by coordinating City services and resources, and lists neighborhood and civic associations by name, among them Bartlett Park, Campbell Park, Childs Park, Crescent Lake, Disston Heights, Euclid St. Paul and Five Points.

Neighborhoods and areas

  • Bartlett Park
  • Campbell Park
  • Childs Park
  • Crescent Lake
  • Disston Heights
  • Euclid St. Paul
  • Five Points

Sources for this section

Providers

Who practices in St. Petersburg

NPI-registered providers with a practice address in St. Petersburg, by primary specialty (people, not offices). Per resident, St. Petersburg is furthest above the US among plastic surgeons (3.3 times the US rate) and lowest among physical therapists (1.0 times).

SpecialtyIn St. PetersburgResidents per providerUSAgainst the US
Dentists2081 per 1,2691 per 1,340Above
Chiropractors1721 per 1,5351 per 3,311Well above
Dermatologists271 per 9,7791 per 17,857Well above
Physical therapists2191 per 1,2061 per 1,181Close
Optometrists551 per 4,8011 per 5,291Above
Podiatrists291 per 9,1051 per 14,706Well above
Plastic surgeons151 per 17,6021 per 58,824Well above
Employers

Private-sector health care employers in Pinellas County, 2024

2024 annual averages for the whole county. Offices of dentists are 13.9% of them, well below the US share of 18.5%.

  • Ambulatory health care establishments3,355Average employment 29,946
  • Offices of physicians1,389
  • Offices of dentists467
  • Offices of other health practitioners927
Our plan

What we'd prioritize for a St. Petersburg practice

Chosen by fixed rules from the figures above.

  1. A crowded field for plastic surgeons

    3.3 times the US number of NPI-registered plastic surgeons per resident (one per 17,602 residents). A plastic surgeon here needs a clear focus and real reviews: see our marketing for plastic surgeons.

  2. Medicare-age services and an easy-to-read site

    21.1% of St. Petersburg residents are 65 or older, against 17.2% for the US. Medicare-age services get their own pages, with large type and the phone number one tap away (website design).

  3. A complete Google Business Profile

    Before anything else, the profile patients see in St. Petersburg map results should be complete and accurate: hours, services, photos and the right categories, with matching directory listings everywhere else.

State rules

Florida advertising rules to know

The Florida page quotes the 5 state rules we check before anything goes live.

Location pages near St. Petersburg

Talk to Us About Your St. Petersburg Practice

  • No Long-Term Contracts
  • HIPAA-Compliant
  • 4–6 Week Delivery

Sources

Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.

Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.