Clearwater, FL: Marketing for Dental & Medical Practices
Public data on Clearwater, and what we would do first for a practice there because of it.
Clearwater at a glance
Furthest from the US: share of residents 65 and older (24.1% against 17.2%), then median household income ($66,381 against $80,734).
- Residents, July 2025 estimate114,364Down 2.5% from the April 2020 base of 117,343
- Median household income$66,381Below both Florida ($74,568) and the US ($80,734)
- Median age46.6Above both Florida (42.6) and the US (38.9)
- Residents 65 and older24.1%Above Florida (21.3%), well above the US (17.2%)
- Bachelor's degree or higher (residents 25+)32.6%Below both Florida (34.2%) and the US (35.7%)
- Speak Spanish at home (residents 5+)12.3%Well below Florida (22.6%), below the US (13.6%)
The share with a bachelor's degree or higher is where Clearwater and Largo (5 miles apart) differ most: 32.6% against 27.4%, then the share of residents 65 and older (24.1% against 28.0%).
Local healthcare landscape in Clearwater
BayCare's Morton Plant Hospital, founded in 1916, is at 300 Pinellas St. in Clearwater, and its Patients & Visitors page names the Cheek-Powell Heart and Vascular Pavilion, the Axelrod Pavilion and the Ptak Orthopaedic and Neuroscience Pavilion. The City of Clearwater's adopted long-range plans include special area plans for the Island Estates and Coachman Ridge neighborhoods, and Beach by Design, which sets out strategies for the revitalization of Clearwater Beach. The Downtown Redevelopment Plan page calls the plan a long-term vision for the Downtown. The Community Redevelopment Agency page refers to Downtown's Old Bay Character District and says the Clearwater Downtown Redevelopment Plan describes the vision for the East Gateway Character District. That agency lists Downtown Clearwater and North Greenwood, and the Pinellas County Board of County Commissioners approved the new North Greenwood Community Redevelopment Area on May 23, 2023.
Neighborhoods and areas
- North Greenwood
- Clearwater Beach
- Island Estates
- Coachman Ridge
- East Gateway Character District
- Old Bay Character District
Sources for this section
- BayCare, Morton Plant Hospital
- City of Clearwater, Adopted Long Range Plans (myclearwater.com)
- City of Clearwater, Downtown Redevelopment Plan & Zoning District (myclearwater.com)
- City of Clearwater, Community Redevelopment Agency (myclearwater.com)
- City of Clearwater, North Greenwood Community Redevelopment Area (myclearwater.com)
Who practices in Clearwater
NPI-registered providers with a practice address in Clearwater, by primary specialty (people, not offices). Per resident, Clearwater is furthest above the US among chiropractors (2.4 times the US rate) and lowest among plastic surgeons (0.5 times).
| Specialty | In Clearwater | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 122 | 1 per 937 | 1 per 1,340 | Well above |
| Chiropractors | 82 | 1 per 1,395 | 1 per 3,311 | Well above |
| Dermatologists | 11 | 1 per 10,397 | 1 per 17,857 | Well above |
| Physical therapists | 104 | 1 per 1,100 | 1 per 1,181 | Above |
| Optometrists | 29 | 1 per 3,944 | 1 per 5,291 | Well above |
| Podiatrists | 15 | 1 per 7,624 | 1 per 14,706 | Well above |
| Plastic surgeons | 1 | 1 per 114,364 | 1 per 58,824 | Well below |
Private-sector health care employers in Pinellas County, 2024
2024 annual averages for the whole county. Offices of dentists are 13.9% of them, well below the US share of 18.5%.
- Ambulatory health care establishments3,355Average employment 29,946
- Offices of physicians1,389
- Offices of dentists467
- Offices of other health practitioners927
What we'd prioritize for a Clearwater practice
Chosen by fixed rules from the figures above.
Keep the patients you already have
Clearwater had 2,979 fewer residents in July 2025 than in April 2020 (−2.5%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
A crowded field for chiropractors
2.4 times the US number of NPI-registered chiropractors per resident (one per 1,395 residents). A chiropractor here needs a clear focus and real reviews: see our marketing for chiropractors.
Reviews and your Google Business Profile first
One NPI-registered dentist per 937 residents in Clearwater (US: one per 1,340). We would start with the Google Business Profile and review management.
Medicare-age services and an easy-to-read site
24.1% of Clearwater residents are 65 or older, against 17.2% for the US. Medicare-age services get their own pages, with large type and the phone number one tap away (website design).
Florida advertising rules to know
The Florida page quotes the 5 state rules we check before anything goes live.
Talk to Us About Your Clearwater Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.