Springfield, OR: Marketing for Dental & Medical Practices
Public data on Springfield, and what we would do first for a practice there because of it.
Springfield at a glance
Furthest from the US: share of residents who speak Spanish at home (8.1% against 13.6%), then share with a bachelor's degree or higher (22.4% against 35.7%).
- Residents, July 2025 estimate61,431Down 0.7% from the April 2020 base of 61,888
- Median household income$68,761Below both Oregon ($83,011) and the US ($80,734)
- Median age37.4Below both Oregon (40.4) and the US (38.9)
- Residents 65 and older16.4%Below both Oregon (19.1%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)22.4%Well below both Oregon (36.8%) and the US (35.7%)
- Speak Spanish at home (residents 5+)8.1%Below Oregon (9.0%), well below the US (13.6%)
The share with a bachelor's degree or higher is where Springfield and Eugene (7 miles apart) differ most: 22.4% against 45.1%, then the share who speak Spanish at home (8.1% against 5.8%).
Local healthcare landscape in Springfield
McKenzie-Willamette Medical Center is located in Springfield, Oregon, and lists its address as 1460 G Street. It describes itself as a community medical provider serving the Willamette Valley and its residents with inpatient, outpatient, diagnostic, medical, surgical and emergency care. The City of Springfield publishes neighborhood refinement plans, which it says address issues unique to a specific geographical area, and its list includes Downtown, East Kelly Butte, East Main, Gateway, Glenwood, Mid-Springfield and Q Street. Glenwood is described as an area of approximately one square mile between the City of Eugene and downtown Springfield, under Springfield's jurisdiction since 1999, and its Glenwood Refinement Plan was originally adopted by Eugene in 1990 and adopted by Springfield in 1999.
Neighborhoods and areas
- East Kelly Butte
- East Main
- Gateway
- Glenwood
- Mid-Springfield
- Q Street
Sources for this section
Who practices in Springfield
NPI-registered providers with a practice address in Springfield, by primary specialty (people, not offices). Per resident, Springfield is furthest above the US among dermatologists (1.5 times the US rate) and lowest among plastic surgeons (none registered).
| Specialty | In Springfield | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 44 | 1 per 1,396 | 1 per 1,340 | Below |
| Chiropractors | 11 | 1 per 5,585 | 1 per 3,311 | Well below |
| Dermatologists | 5 | 1 per 12,286 | 1 per 17,857 | Well above |
| Physical therapists | 52 | 1 per 1,181 | 1 per 1,181 | Close |
| Optometrists | 11 | 1 per 5,585 | 1 per 5,291 | Below |
| Podiatrists | 2 | 1 per 30,715 | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Private-sector health care employers in Lane County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 38.7% of them, well above the US share of 27.8%.
- Ambulatory health care establishments884Average employment 9,840
- Offices of physicians259
- Offices of dentists170
- Offices of other health practitioners342
What we'd prioritize for a Springfield practice
Chosen by fixed rules from the figures above.
Room to stand out for plastic surgeons
No NPI-registered plastic surgeons list a practice address in Springfield (nationally there is one for every 58,824 residents). Fewer local competitors in search for a plastic surgeon. See our marketing for plastic surgeons.
Put insurance and payment options up front
Median household income $68,761 (US $80,734). Plans accepted and financing belong on every page of the website.
A complete Google Business Profile
Before anything else, the profile patients see in Springfield map results should be complete and accurate: hours, services, photos and the right categories, with matching directory listings everywhere else.
Location pages near Springfield
Talk to Us About Your Springfield Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.