Salem, OR: Marketing for Dental & Medical Practices
Public data on Salem, and what we would do first for a practice there because of it.
Salem at a glance
Furthest from the US: share of residents who speak Spanish at home (17.3% against 13.6%), then share with a bachelor's degree or higher (31.5% against 35.7%).
- Residents, July 2025 estimate181,779Up 3.6% from the April 2020 base of 175,516
- Median household income$75,487Below both Oregon ($83,011) and the US ($80,734)
- Median age36.0Below both Oregon (40.4) and the US (38.9)
- Residents 65 and older15.8%Below both Oregon (19.1%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)31.5%Below both Oregon (36.8%) and the US (35.7%)
- Speak Spanish at home (residents 5+)17.3%Well above both Oregon (9.0%) and the US (13.6%)
The share who speak Spanish at home is where Salem and Albany (21 miles apart) differ most: 17.3% against 10.0%, then the share with a bachelor's degree or higher (31.5% against 29.4%).
Local healthcare landscape in Salem
Salem Health lists Salem Hospital, West Valley Hospital in Dallas and Salem Health clinics among its facilities. Salem Hospital is described as a not-for-profit hospital at 890 Oak Street SE, and its page lists services that include Birth Center, Cancer, Emergency room, Heart and vascular, Imaging, Joint replacement and Spine Center. The City of Salem's GIS describes its Neighborhoods data as City of Salem Neighborhood Associations, and the layer names West Salem Neighborhood Association, Highland Neighborhood Association, Grant Neighborhood Association, Morningside Neighborhood Association, Sunnyslope Neighborhood Association, Northgate Neighborhood Association and Faye Wright Neighborhood Association, along with groups such as South Central Association of Neighbors and Southeast Mill Creek Association.
Neighborhoods and areas
- West Salem
- Highland Neighborhood Association
- Grant Neighborhood Association
- Morningside
- Sunnyslope
- Northgate
- Faye Wright
Sources for this section
Who practices in Salem
NPI-registered providers with a practice address in Salem, by primary specialty (people, not offices). Per resident, Salem is furthest above the US among dermatologists (1.7 times the US rate) and lowest among optometrists (1.0 times).
| Specialty | In Salem | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 197 | 1 per 923 | 1 per 1,340 | Well above |
| Chiropractors | 70 | 1 per 2,597 | 1 per 3,311 | Well above |
| Dermatologists | 17 | 1 per 10,693 | 1 per 17,857 | Well above |
| Physical therapists | 204 | 1 per 891 | 1 per 1,181 | Well above |
| Optometrists | 34 | 1 per 5,346 | 1 per 5,291 | Close |
| Podiatrists | 18 | 1 per 10,099 | 1 per 14,706 | Well above |
| Plastic surgeons | 4 | 1 per 45,445 | 1 per 58,824 | Well above |
Private-sector health care employers in Marion County, 2024
2024 annual averages for the whole county. Offices of other health practitioners are 38.2% of them, well above the US share of 27.8%.
- Ambulatory health care establishments680Average employment 9,112
- Offices of physicians196
- Offices of dentists131
- Offices of other health practitioners260
What we'd prioritize for a Salem practice
Chosen by fixed rules from the figures above.
Reviews and your Google Business Profile first
One NPI-registered dentist per 923 residents in Salem (US: one per 1,340). We would start with the Google Business Profile and review management.
A crowded field for dermatologists
1.7 times the US number of NPI-registered dermatologists per resident (one per 10,693 residents). A dermatologist here needs a clear focus and real reviews: see our marketing for dermatologists.
A complete Google Business Profile
Before anything else, the profile patients see in Salem map results should be complete and accurate: hours, services, photos and the right categories, with matching directory listings everywhere else.
Talk to Us About Your Salem Practice
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.