San Francisco, CA: Marketing for Dental & Medical Practices
Public data on San Francisco, and what we would do first for a practice there because of it.
Why Medical Practices Choose Medi-Edge
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HIPAA-compliant, mobile-first websites built exclusively for healthcare practices — custom-designed to rank, attract, and grow your patient base.
San Francisco at a glance
Furthest from the US: median household income ($140,970 against $80,734), then share with a bachelor's degree or higher (60.3% against 35.7%).
- Residents, July 2025 estimate826,079Down 6.0% from the April 2020 base of 878,550
- Median household income$140,970Well above both California ($99,122) and the US ($80,734)
- Median age40.0Above California (37.9), close to the US (38.9)
- Residents 65 and older17.6%Above California (15.7%), close to the US (17.2%)
- Bachelor's degree or higher (residents 25+)60.3%Well above both California (37.1%) and the US (35.7%)
- Speak Spanish at home (residents 5+)11.1%Well below California (28.3%), below the US (13.6%)
The share with a bachelor's degree or higher is where San Francisco and Daly City (31 miles apart) differ most: 60.3% against 38.9%, then the share who speak Spanish at home (11.1% against 13.6%).
Who practices in San Francisco
People, not offices: each row counts NPI-registered providers whose practice address is in San Francisco, by primary specialty. Per resident, San Francisco is furthest above the US among plastic surgeons (3.8 times the US rate) and lowest among physical therapists (1.1 times).
| Specialty | In San Francisco | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 1,305 | 1 per 633 | 1 per 1,340 | Well above |
| Chiropractors | 360 | 1 per 2,295 | 1 per 3,311 | Well above |
| Dermatologists | 137 | 1 per 6,030 | 1 per 17,857 | Well above |
| Physical therapists | 736 | 1 per 1,122 | 1 per 1,181 | Above |
| Optometrists | 285 | 1 per 2,899 | 1 per 5,291 | Well above |
| Podiatrists | 95 | 1 per 8,696 | 1 per 14,706 | Well above |
| Plastic surgeons | 53 | 1 per 15,586 | 1 per 58,824 | Well above |
Local healthcare landscape in San Francisco
San Francisco's Planning Department says the city's neighborhoods have no official boundaries, and that it established 37 distinct neighborhoods to carry out neighborhood notification requirements. The city's data portal separately lists 41 Analysis Neighborhoods, created by grouping 2010 Census tracts, among them Western Addition, Mission Bay, Pacific Heights, Noe Valley, Hayes Valley, Bernal Heights and Potrero Hill. UCSF places its Mount Zion campus in the Western Addition and describes Mission Bay as a teaching, research and clinical care campus, and lists an integrated hospital that serves women, children and cancer patients. Zuckerberg San Francisco General Hospital and Trauma Center calls itself a community hospital and Level 1 trauma center, and UCSF says Zuckerberg San Francisco General and the UCSF School of Medicine have worked in close collaboration since 1864.
Neighborhoods and areas
- Western Addition
- Mission Bay
- Pacific Heights
- Noe Valley
- Hayes Valley
- Bernal Heights
- Potrero Hill
Sources for this section
Private-sector health care employers in San Francisco County, 2024
2024 annual averages for the whole county. Offices of dentists are 24.9% of them, well above the US share of 18.5%.
- Ambulatory health care establishments2,480Average employment 24,349
- Offices of physicians880
- Offices of dentists618
- Offices of other health practitioners686
What we'd prioritize for a San Francisco practice
Chosen by fixed rules from the figures above.
Hold on to existing patients
Between April 2020 and July 2025, San Francisco lost 52,471 residents (−6.0%). With fewer new residents arriving, we would set up patient texting first, to keep existing patients coming back.
A crowded field for plastic surgeons
3.8 times the US number of NPI-registered plastic surgeons per resident (one per 15,586 residents). A clear focus and real reviews matter for a plastic surgeon here; see our marketing for plastic surgeons.
Reviews and your Google Business Profile first
San Francisco has one NPI-registered dentist for every 633 residents, against one per 1,340 nationally. That is 2.1 times the national rate. The Google Business Profile comes first, then review management.
Lead with elective and cash-pay services
The median household income in San Francisco is $140,970, against $80,734 for the US. We would give elective work its own pages and budget, backed by Google and Facebook ads.
Want this plan for your practice?
We review your website, SEO, Google Ads and booking flow, then send a personalized video showing what we would fix first. Free, with no obligation.
California advertising rules to know
We check 5 California rules before anything goes live; the California page quotes each one.
What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
Quoted word for word from our Google reviews. Read them on Google
Planning Marketing for a San Francisco Practice? Talk to Us
- No Long-Term Contracts
- HIPAA-Compliant
- 4–6 Week Delivery
Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
Medi-Edge Marketing is a medical marketing agency in Vista, California, working remotely with practices across the United States. See every location page or our services.