Phenix City, AL: Marketing for Dental & Medical Practices
What the public data says about Phenix City, and the first steps we would take for a practice there as a result.
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Phenix City at a glance
Furthest from the US: share of residents who speak Spanish at home (3.9% against 13.6%), then median household income ($50,053 against $80,734).
- Residents, July 2025 estimate38,344Down 1.2% from the April 2020 base of 38,828
- Median household income$50,053Well below both Alabama ($63,999) and the US ($80,734)
- Median age35.6Below both Alabama (39.3) and the US (38.9)
- Residents 65 and older12.9%Well below both Alabama (17.8%) and the US (17.2%)
- Bachelor's degree or higher (residents 25+)23.2%Below Alabama (28.4%), well below the US (35.7%)
- Speak Spanish at home (residents 5+)3.9%Close to Alabama (3.9%), well below the US (13.6%)
Beside Opelika, 25 miles away, Phenix City differs most on the share with a bachelor's degree or higher: 23.2% against 36.4%; next comes the share of residents 65 and older (12.9% against 18.4%).
Who practices in Phenix City
NPI-registered providers with a practice address in Phenix City, by primary specialty (people, not offices). Per resident, dentists are the group closest to the US rate (0.5 times the US rate) and plastic surgeons the lowest (none registered).
| Specialty | In Phenix City | Residents per provider | US | Against the US |
|---|---|---|---|---|
| Dentists | 15 | 1 per 2,556 | 1 per 1,340 | Well below |
| Chiropractors | 6 | 1 per 6,391 | 1 per 3,311 | Well below |
| Dermatologists | 0 | – | 1 per 17,857 | Well below |
| Physical therapists | 10 | 1 per 3,834 | 1 per 1,181 | Well below |
| Optometrists | 3 | 1 per 12,781 | 1 per 5,291 | Well below |
| Podiatrists | 0 | – | 1 per 14,706 | Well below |
| Plastic surgeons | 0 | – | 1 per 58,824 | Well below |
Local healthcare landscape in Phenix City
The city's history page says Phenix City is the county seat of Russell County, located along the west bank of the Chattahoochee River, which separates the city from Columbus, Georgia. Its economic development healthcare page lists Columbus Regional Healthcare System, the Amos Cancer Center, Midtown Medical Center, Northside Medical Center and Mercer University School of Medicine. Piedmont Columbus Regional lists a Midtown Campus under hospitals serving Columbus, West Georgia and East Alabama, and also a Northside Campus, and it gives a Columbus, Georgia address for Piedmont Pharmacy Midtown. The history page says present-day Phenix City was initially divided into the towns of Girard and Brownville. The Downtown Vision Plan describes the Old Town Center and its remaining historic commercial buildings and proposes a Lively Entertainment District, and the National Park Service lists the Brownville-Summerville Historic District in Phenix City.
Neighborhoods and areas
- Girard
- Brownville
- Brownville-Summerville Historic District
- Old Town Center
Sources for this section
Private-sector health care employers in Russell County, 2024
2024 annual averages for the whole county. 23.8% of these establishments are offices of other health practitioners, below the US share of 27.8%.
- Ambulatory health care establishments63Average employment 602
- Offices of physicians20
- Offices of dentists11
- Offices of other health practitioners15
What we'd prioritize for a Phenix City practice
Chosen by fixed rules from the figures above.
Room to stand out for dermatologists
None of the NPI-registered dermatologists list a practice address in Phenix City; nationally there is one for every 17,857 residents. Fewer local competitors in search for a dermatologist. See our marketing for dermatologists.
Start local SEO early
Counting all seven provider groups on this page, Phenix City has 8.9 NPI-registered providers per 10,000 residents; the US has 22.3. The thinnest group is dermatologists, with none registered. With fewer competitors to outrank, local SEO comes first.
Insurance and payment options first
The median household income in Phenix City is $50,053, against $80,734 for the US. We would list plans accepted and financing options on every page of the website.
Keep the patients you already have
Phenix City had 484 fewer residents in July 2025 than in April 2020 (−1.2%). With fewer newcomers, patient texting comes first, so existing patients keep coming back.
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What Our Clients Say
I’ve had a great experience working with Medi-Edge. They helped design and build our website and have also been handling our SEO and online advertising. I’ve been very satisfied with both the quality of their work and the results so far. Kellen, the owner, has been especially great to work with. He’s been very responsive, helpful, and personally involved whenever I’ve had questions or needed assistance. It’s been nice working with a company where the owner is accessible and genuinely cares about making sure you’re happy with the service. Overall, the entire team has been easy to work with and understands the needs of a dental practice. I would definitely recommend Medi-Edge to other dental /medical practices looking for help with their website, SEO, and digital marketing.
As a fairly new business going into our 5th year I can say this company truly walks it like they talk it. There are many companies promising new companies the stars and the moon and as a new business you have to take risks and invest. If your looking stop and sign up with this company, constant communication, monthly updates, and can always reach them whenever you need an update to your website or help with your google business. I'm glad we found this gem and we always keep it real at IMED DTLA so if your a new business this is your sign. Not only are the prices reasonable the work is amazing and efficient!
I’ve had a great experience with media-edge marketing Kellen and his team are very responsive and always get to my requests in a timely manner. They are also kind, flexible and seem to care about my business and success which is important to me as a new small business owner. Looking forward to growing with them!
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Sources
- Census Bureau population estimates, July 1, 2025 estimates; April 1, 2020 estimates base
- Census Gazetteer files, 2025
- American Community Survey 5-year estimates, 2020-2024 5-year
- CMS NPI Registry, live registry as of 2026-11-01
- Census ZIP code relationship files, 2020
- 2020 Census block populations, April 1, 2020
- BLS Quarterly Census of Employment and Wages (private sector), 2024 annual averages
Provider counts use each NPI record’s practice ZIP code, split between places by where the ZIP’s 2020 census residents live.
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